Sales Manager

Job Title:

Sales Manager Compact Equipment Job Description

This Sales Manager role oversees the launch and growth of a new compact equipment business in the Southern Maine market, based out of the Scarborough / Portland, ME area. The position offers an entrepreneurial opportunity to build a business from the ground up while working within an established organization. You will lead the sales function, develop the market, build long-term customer relationships, manage an outside sales team, and drive the overall financial performance of the compact equipment sales operation.

• Lead the sales strategy and growth of a new compact equipment business in the Southern Maine market.

• Manage, coach, and develop a team of outside sales representatives to achieve sales and activity goals.

• Drive targeted sales outreach and new customer acquisition throughout the assigned territory.

• Build and maintain strong, long-term customer relationships in a longer-cycle, relationship-driven sales environment.

• Establish and maintain disciplined sales processes around prospecting, CRM activity, pipeline management, follow-up, and forecasting.

• Hold sales representatives accountable to defined activity levels, performance expectations, and sales results.

• Own the profit and loss (P&L) and overall financial performance of the compact equipment sales function.

• Develop sales goals, budgets, forecasts, and growth plans that align with business objectives.

• Monitor revenue, profitability, sales pipeline, and overall sales performance, and take action to improve results.

• Partner with internal teams to ensure a strong, consistent, and high-quality customer experience.

• Develop a strong understanding of compact equipment products, customer needs, competitors, and the local market dynamics.

• Engage in active customer development and market expansion activities to capture new business opportunities.

• Use CRM tools and Microsoft Office applications to document activities, manage accounts, and report on sales performance.

• Conduct cold calling, targeted customer outreach, and outside sales visits to generate new business and deepen existing relationships.

• Operate with strong process discipline and a structured, repeatable sales approach while maintaining an entrepreneurial mindset.

• Minimum of 5 years of professional sales experience.

• Previous people management or supervisory experience leading sales or customer-facing teams.

• Experience working within a longer-cycle, relationship-driven sales environment.

• Demonstrated ability to prospect, develop relationships, and generate new business.

• Strong communication skills with the ability to build trust and credibility with customers.

• High level of discipline around sales process, including consistent CRM usage, pipeline management, and forecasting.

• Strong business and financial acumen, including comfort with P&L ownership and budgeting.

• Proven ability to coach, develop, and hold an outside sales team accountable for results.

• Comfort operating in a highly customer-facing role, especially during the initial launch phase of a new business initiative.

• Willingness and ability to learn a new industry and product offering, including compact equipment.

• Entrepreneurial mindset with a strong interest in building and growing a new business.

• Proficiency with CRM systems for managing customer outreach, account information, and sales activities.

• Proficiency with Microsoft Office tools for reporting, analysis, and communication.

• Demonstrated success in outside sales, including cold calling and targeted customer outreach.

• Heavy equipment, compact equipment, construction, or equipment rental experience is a plus but not required.

• Background in equipment, industrial, construction, manufacturing, software/SaaS, or other longer-cycle B2B sales environments is beneficial.

• Experience in account management and customer outreach within a territory-based sales model.

• Ability to operate as a builder with discipline, combining entrepreneurial drive with a structured sales process.

• Comfort with full visibility into and ownership of the sales function and associated financial performance.

• Track record of developing long-term customer relationships and driving new business in competitive markets.

• Ability to collaborate effectively with internal teams to support customer service and operational excellence.

This role is based in the Scarborough / Portland, ME area and focuses on building a new compact…