Category Manager, Customer Communication

Position Title:

Category Manager, Customer Communication

Position Type:  Regular - Full-Time

Grade:  Grade 05

Requisition :  40338

Category Manager, Customer Communications

Scarborough

In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer-first mindset, we make doing business with McCain easy.

About the role.

In every role, McCainers are ambitious, curious, and interested in helping each other create good work experiences. We think about the customer and make doing business with McCain easy.

Reporting to the Senior Category Manager
- Category Strategy, this is a high-impact, execution-focused role at the heart of the Category Growth team. As Category Manager
- Customer Communications, you will bring McCain's Customer Value Proposition to life across retail, QSR and food service channels-helping to drive brand preference and deliver sustainable customer and business growth.

You'll own the delivery of insight-led, omni-channel customer communications, shaping how McCain shows up with customers at every touchpoint. From leading customer sell-ins and coordinating trade engagement events, to providing sharp commercial analysis that informs planning and decision-making, your work will directly influence commercial outcomes.

Partnering closely with channel and environment specialists, and a broad range of cross-functional teams, you'll ensure communications are relevant, compelling and tailored to customer needs-while remaining agile to changing market dynamics. You'll also play a key role in equipping the GB leadership team with customer insight that supports effective business planning and strategic direction.

What you'll be doing.

Execute Category Strategy Initiatives   Bring category strategy to life by partnering with environment and channel specialists to develop initiatives that work across multiple channels and customer types.
Proactively collaborate with Commercial Operations, Sales, Marketing, Innovation and international teams to ensure strong alignment and flawless execution.
Lead Omni-Channel Customer Communications   Develop and deliver best-in-class omni-channel communication plans using the 3

Cs framework, ensuring consistent, tailored messaging across all customer touchpoints.
Create high-impact selling tools, presentation materials and communication assets that enable commercial teams and resonate with customer partners.
Continually evolve how McCain communicates with customers, leveraging digital tools, data-led storytelling and new communication formats.
Own Customer Sell-In Excellence   Play a hands-on role in customer sell-ins, leading category and marketing input to deliver compelling, insight-rich presentations across Retail, QSR and Food service.
Influence customer stakeholders through structured, data-driven narratives that clearly articulate the value of McCain's Big Bet initiatives.
Deliver Category Insight for Commercial Planning   Provide rigorous, timely analysis of category, consumer and shopper data to support commercial planning and decision-making.
Develop, maintain and enhance omni-channel market tracking to support senior commercial leaders with clear, relevant insight.
Utilise key data sources-including Kantar, Circana and dunnhumby (Retail);
Lumina Intelligence and Circana CREST (Food service); alongside PowerBI, SAP BI and other tools-to deliver impactful reporting and recommendations.
Track Performance Against Commercial Plans   Apply market and customer insight to monitor performance versus agreed commercial KPIs.
Build and maintain performance dashboards that translate data into clear, concise and actionable updates for senior stakeholders.
Apply Advanced Data & Analytical Capability   Demonstrate strong analytical expertise across retail and food service data sources, market research, loyalty data, shopper panels and operator insights.
Translate complex data into practical, value-driven recommendations that support commercial action.
Bring curiosity and pace to the role by exploring and adopting emerging technologies-such as AI-enabled tools-to improve efficiency, accuracy and insight quality.
What you'll need to be successful.
3-5 years' experience  in Category Management, Commercial Support, Insight or Data Analytics within FMCG/CPG, retail or food service environments.
Hands-on experience with syndicated and customer data , including tools such as Kantar, Circana, dunnhumby (retail) and Lumina Intelligence or Circana CREST (food service).
A  strong analytical mindset , with a proven ability to turn complex data into clear, actionable recommendations that drive commercial decisions.
Compelling communication and presentation skills , with experience creating and delivering high-quality, customer-facing selling stories.
Highly organised and detail-focused , comfortable managing multiple initiatives simultaneously in a fast-paced, matrixed organisation.
A  collaborative and influential approach , with the confidence to engage and…