Snr Manager, Global Insights

Position Title:

Snr Manager, Global Insights

Position Type:  Regular - Full-Time

Requisition :  43920

Senior Manager, Global Insights - Snacking

Scarborough or Schiphol (Amsterdam)

In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer-first mindset, we make doing business with McCain easy.

About the role.

Do you thrive on turning consumer, shopper and operator insight into strategies that shape brands and win categories? As the insight lead for our global Snacking/Appetizers portfolio, you'll be at the heart of decisions that drive brand growth, fuel innovation and sharpen go-to-market execution worldwide. Partnering closely with the Senior Director - Portfolio Snacking, you'll set the global insights agenda that powers category growth and cements our brand leadership.

You'll champion McCain's demand space framework, journey mapping and archetypes, bringing them to life across markets and embedding them as the way we think about our consumers.

You'll own the insight learning plan for our priority Snacking platforms and innovation pipelines, ensuring every big bet is grounded in real understanding of the people we serve. And you'll set the standard-modelling best-in-class insight practices across global projects to deliver speed, quality and impact that moves the business forward.

What you'll be doing.

Lead Consumer & Shopper Insights, Snacking/Appetizers   Shape the future of our global Snacking/Appetizers portfolio by leading consumer, shopper and operator insight generation that informs brand, innovation and go-to-market strategy worldwide
Partner with the Senior Director - Portfolio Snacking to drive the global insights agenda and fuel category growth and brand leadership
Champion McCain's demand space framework, journey mapping and archetypes, embedding them across markets as the way we understand our consumers
Build and lead the insight learning plan for priority Snacking platforms and innovation pipelines
Set the standard by modelling best-in-class insight practices across global projects, driving speed, quality and business impact
Global Snacking Insight Strategy & Leadership   Partner with the Senior Director - Portfolio Snacking to shape the overall insight strategy and learning agenda for the Snacking business
Develop and execute a consumer- and operator-centric learning curriculum that tackles strategic priorities and closes knowledge gaps across markets and channels
Lead foundational primary research, syndicated data analysis and macro trend/foresight work to generate insight the business can act on
Drive continuous improvement in ways of working, sourcing new methods, tools and techniques-including AI-enabled approaches-to deliver insight with greater speed, frequency and scale
Create and maintain a regular cadence of distilled, source-of-truth materials that get to root cause and answer the  so what, now what  for the business
Cross-Functional Partnership & Supplier Management   Collaborate closely with Brand, Innovation and Go-to-Market teams to understand emerging priorities and translate them into customized learning plans
Build trusted relationships so Insights is seen as a strategic partner, not just a data provider
Manage relationships with external research vendors and suppliers, from contracting through to delivery
Own the relationship with key external data suppliers (e.g. Circana, Nielsen), guiding reporting and delivering timely, actionable business reviews
Demand Science Activation for Snacking   Hold deep expertise in the Demand Spaces insights framework and its application to the Snacking portfolio
Coach regional and market teams on toolkits and frameworks that translate insight into demand-led commercial and brand plans
Drive further embedding of Demand Spaces thinking into Snacking innovation and brand development processes
Category & Channel Expertise   Develop deep understanding of consumer, shopper and operator needs across channels relevant to Snacking, including retail, food service and emerging channels
Serve as the source of truth for Snacking category performance data and macro trend implications
Bring forward best practice in data analytics, reporting and category forecasting to guide business outlook
What you'll need to be successful.
A Bachelor's degree, demonstrating strong analytical ability
5+ years of Marketing/Consumer Insights experience, with CPG or food service background a real plus
A track record leading qualitative and quantitative research end to end, from sampling and project design through analysis and presentation
Hands-on proficiency with syndicated data/tools (e.g. Circana/IRI, Nielsen, Mintel, Technomic, Datassential) and visualization platforms like Power BI and/or Tableau
Experience working across multiple markets and geographies is a plus
Sharp PowerPoint and Excel skills, paired with the ability to be a strategic storyteller in conversation, in presentations and with data
A self-starter who's…