Experiential Event Director

Working Arrangement: Remote but must be New York based

Reports to: SVP of Marketing

Substance Global is an independent, insights-driven digital marketing agency specialising in Entertainment Experiential Events providing creative, social services for social first campaigns across brands, media and industries.

Founded in 2003, we’ve grown to a team of 80+ people across London, Los Angeles, Singapore and Buenos Aires. We believe great work comes from great people, bringing together creativity, collaboration and innovation to deliver meaningful impact for our clients.

Our independent spirit drives our people, passion and purpose. We’re committed to building a diverse, inclusive and supportive culture where everyone can thrive.

We’re looking for an experienced, highly organised and commercially minded Event Director to lead the end-to-end delivery of exciting experiential campaigns, brand activations and live events.

This is a hands-on leadership role for someone who can turn ambitious creative ideas into exceptional experiences, balancing strategic thinking with outstanding production, strong client relationships and financial accountability.

Working closely with our account, creative, production and social teams, you’ll oversee projects from initial planning through to live execution and post-event evaluation, ensuring every event is delivered seamlessly, on brief, on budget and to the highest standards.

• Lead event delivery: Oversee the planning and execution of experiential campaigns and live events, managing timelines, production schedules, logistics and multiple projects simultaneously, across the UK and USA.
• Own budgets and profitability: Manage event budgets, forecasts, supplier costs and financial reporting, ensuring projects remain commercially sound and deliver against agreed targets.
• Manage clients and stakeholders: Build trusted relationships, lead delivery meetings, manage expectations and confidently navigate challenges throughout the event lifecycle.
• Lead teams and suppliers: Mentor Event Producers and Project Managers, allocate resources effectively and build strong relationships with venues, production partners and suppliers.
• Champion creative excellence: Work collaboratively with Creative, Social and Production teams to bring ambitious ideas to life, integrating social-first content, influencer activity and audience engagement into the event experience.
• Oversee risk and compliance: Ensure appropriate health and safety planning, risk assessments, contingency plans and operational processes are in place for every event.
• Drive growth and improvement: Contribute to new business pitches, identify opportunities to grow client relationships and use post-event insights to improve future delivery.

• Proven experience leading the end-to-end delivery of live events, experiential campaigns and brand activations US/UK market.
• Strong project management, production and organisational skills, with the ability to manage multiple complex projects simultaneously.
• Commercial confidence and experience managing budgets, forecasting costs, negotiating with suppliers and protecting profitability.
• Excellent client-facing communication and stakeholder management skills.
• Experience leading, motivating and developing teams in a fast-paced agency or experiential environment.
• A strong understanding of social-first campaigns, content capture and the integration of digital and live experiences.
• A proactive, solutions-focused mindset, with the ability to stay calm under pressure and make confident decisions.
• A passion for creativity, innovation and delivering exceptional experiences.

Above all, you’ll bring a can-do attitude, a collaborative spirit and the drive to turn…