Deputy Head of Products – Bus; Europe Market

Position: Deputy Head of Products – Bus (Europe Market)
About the role
The Deputy Head of Products – Bus (Europe Market) holds executive responsibility for the European bus product line and acts as the operational leader of product management in the EU region.

This role carries direct authority over product planning, tender technical approval, localization priorities, and coordination with HQ R&D and manufacturing. The position ensures that all bus products launched in Europe are competitive, compliant, and strategically aligned with the BYD European commercial objectives.

Key responsibilities

Define and own the 3–5 year European bus product roadmap

Decide product positioning across segments (city bus, intercity, coach, electric bus)

Lead competitive benchmarking against major European OEMs

Align product strategy with Sales Director Europe revenue targets

Lead technical review of all major European bus tender

Approve or adjust vehicle configuration strategy before quotation

Coordinate engineering feasibility review with HQ

Control deviation list strategy and technical risk exposure

Act as final regional product gatekeeper before submission

Control European product launch timeline

Oversee homologation and regulatory compliance (EU/WVTA)

Decide market entry readiness per country

Coordinate pilot projects and demo vehicles

Main duties

Own the European Bus Product Roadmap Execution

Lead Technical Governance for Major Tenders

Manage Product Localization & Engineering Change Requests

Supervise New Product Introduction (NPI) & Compliance

Cross-Functional Product Leadership

Performance Monitoring & Margin Protection

Candidate profile

Bachelor’s or Master’s degree in Automotive / Mechanical / Electrical Engineering

7+ years in bus or commercial vehicle industry

Strong knowledge of European public transport tender structure

Experience coordinating cross-border engineering teams

Strong strategic and commercial mindset

Fluent English required, Other European languages are a plus

We offer

Work in a rapidly growing company which embodies sustainable and forward-thinking technology;

Performance and experience based competitive remuneration, sales commission based on KPI`s, commuting allowance;

Team building events and employee learning opportunities.

Reporting Line

Reports to:

Head of Products EU/MEA

Dotted line cooperation with:
Europe Sales Director

Location
hybrid (Base in Europe)

Our Purpose
Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team

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