Marketing Manager – Americas

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• Develop and implement annual and quarterly marketing plans for ROW regions in alignment with global brand objectives.
• Manage regional marketing budgets, ensuring optimal allocation of resources to drive ROI.
• Adapt global campaigns and creative assets to local market languages, cultures, and needs.
• Public Relations & Communications
• Develop and maintain strong relationships with regional media, influencers, and industry partners.
• Plan and coordinate press releases, product launches, and media test ride events.
• Manage external PR agencies to ensure alignment with brand messaging and tone.
• Oversee translation and localization of global PR content for local markets.
• Create and manage dealer marketing programs and toolkits, including:
• Point-of-Purchase (POP) materials: signage, brochures, digital displays, and showroom branding.
• Dealer landing sites and microsites: coordinate with digital teams to ensure brand compliance and lead capture integration.
• Dealer social media marketing: develop templates, content calendars, and best practices to empower dealers’ local engagement.
• Support distributors with local campaign planning and lead follow-up strategies.
• Track and report on dealer marketing performance metrics and effectiveness.
• Events & Experiences
• Plan, coordinate, and execute regional events such as trade shows, consumer demo days, dealer meetings, and press events.
• Manage event logistics, budgets, and post-event analysis in coordination with regional Sales and Service teams.
• Support distributor and dealer participation in local events to maximize brand presence and lead generation.
• Digital & Social Media Marketing
• Work with the global digital team to tailor and localize paid, owned, and earned media campaigns.
• Support content creation for regional digital channels, ensuring alignment with brand voice and visuals.
• Monitor regional social performance, community engagement, and feedback trends.
• Cross-Functional Collaboration
• Partner with Sales, Product, and Customer Service teams to ensure cohesive messaging and marketing support.
• Liaise with global creative, digital, and analytics teams to maintain brand consistency and optimize campaign performance.
• Launching New Distribution Partners
• Lead the go-to-market marketing strategy for new distribution and retail partners across ROW sub regions.
• Collaborate with Sales and Business Development teams to ensure smooth onboarding and strong initial brand presence in new markets.
• Develop and deliver launch toolkits including press materials, event concepts, digital campaign assets, and local adaptation of global creative.
• Coordinate launch events, press introductions, and social media rollouts to create awareness and credibility in new territories.
• Provide ongoing support to new partners during their first year of market activation, ensuring consistent execution and brand alignment.

• Develop and implement annual and quarterly marketing plans for ROW regions in alignment with global brand objectives.
• Manage regional marketing budgets, ensuring optimal allocation of resources to drive ROI.
• Adapt global campaigns and creative assets to local market languages, cultures, and needs.
• Public Relations & Communications
• Develop and maintain strong relationships with regional media, influencers, and industry partners.
• Plan and coordinate press releases, product launches, and media test ride events.
• Manage external PR agencies to ensure alignment with brand messaging and tone.
• Oversee translation and localization of global PR content for local markets.
• Dealer & Distributor Marketing Support
• Create and manage dealer marketing programs and toolkits, including:
• Point-of-Purchase (POP) materials: signage, brochures, digital displays, and showroom branding.
• Dealer landing sites and microsites: coordinate with digital teams to ensure brand compliance and lead capture integration.
• Dealer social media marketing: develop templates, content calendars, and best practices to empower dealers’ local…