Senior Brand Manager

As a 55-year-old family-owned company, we have a long-term and purpose-filled vision.

Unclaimed Baggage is the only company in the United States that buys and sells the lost luggage of airlines that is never reunited with its owners. Our 50,000-square-foot retail store in Scottsboro, Alabama is a one-of-a-kind destination experience, complemented by a fast-growing online store, which together have created an iconic omni-channel brand that draws people in with a sense of discovery.

As one of the largest tourist destinations in the state of Alabama, Unclaimed Baggage attracts close to one million visitors each year from all 50 states and over 40 foreign countries and has been featured by a number of major media outlets, including National Geographic, Good Morning America, Vogue, and The New York Times.

Our Purpose is to "Redeem the lost, unclaimed, and rejected for the glory of God." As a lost luggage business, this is clearly manifest in how we repurpose forgotten items that would otherwise end up in landfills, but we also strive to redeem people and communities through our Reclaimed for Good foundation, providing suitcases, clothing, medical supplies, and eyeglasses to those who need them all around the world.

This purpose is core to who we are and has guided our decisions for over 55 years.

We believe that values aren’t just words on a piece of paper, but something that drives our behavior every day, which is why we call them Values in Action. They are:

• Integrity: Do the right thing.
• Excellence: Always reach for better.
• Humility: Listen and learn.
• Service: Help others win.
• Teamwork: Grow stronger together.
• Gratitude: Choose to be thankful.
• Entrepreneurship: Make it happen.

We offer a casual yet professional work environment, flexibility, great benefits, competitive pay, and a close-knit team who cares. We are all about people and seek to foster a culture of collaboration, support, and growth.

The Senior Brand Manager is the person who turns brand strategy into campaigns that guests notice, talk about, and travel for. You will lead four to six tentpole campaigns a year from brief to launch to read-out, and you will be a lead voice in shaping the brand plan those campaigns deliver against.

Brand marketing is a muscle we are still building here, and this role is central to building it. We have one of the most naturally beloved and press-magnetic brands in American retail, along with an enormous opportunity to tell that story more deliberately and more often. You will work across creative, social, digital, e-commerce, public relations, out-of-home, partnerships, influencers, and the in-store experience to bring campaigns to life, leading through influence and bringing partners across the business with you.

We are looking for someone with a real brand marketing foundation, the kind built inside a consumer business where the brand itself is the asset, or at a brand-led agency serving those businesses. This role operates across our Scottsboro campus and our Atlanta-based marketing team, and you will spend meaningful time on the ground in Scottsboro, where the destination, the store, and the guest experience actually live.

As you establish yourself, the scope grows to include destination and tourism partnerships, a college ambassador program, and out-of-home and local media buying.

Our 5-year vision is to create "a destination experience so compelling, you can’t wait to share it": an iconic destination brand delivering elevated retail, online, and hospitality experiences that inspire pride, connection, and storytelling. Five strategic imperatives get us there. This role sits at the center of two of them.

• Building a World-Class…