Copywriter​/Sr. Copywriter

Overview

Annexus is a leading financial institution that designs and distributes innovative investment and retirement solutions. We have an immediate opening for a Copywriter or Sr. Copywriter. The Copywriter/Sr. Copywriter must possess the skillset to deliver copy that stands out in the industry. You will be responsible for writing, editing and proofing marketing and advertising materials for both B2B and B2C markets in the financial services industry.

• Work with marketing managers to develop or improve financial advisor/agent (B2B) and consumer (B2C) facing marketing materials across digital and print channels, including brochures, web, advertising, landing pages, emails, social media, video storyboards, and more.
• Collaborate with marketing, product, compliance, and design teams to develop effective campaigns and materials.
• Leverage AI tools to ideate, draft, and refine content while applying strong editorial judgment to ensure accuracy and brand alignment.
• Solicit feedback on draft materials and incorporate that feedback to meet sales or business objectives.
• Understand complex products and create simplified content that highlights key benefits, features and selling points.
• Conduct research on financial trends, competitor messaging, and B2B and B2C audiences to inform copy.
• Continuously learn and share insights and knowledge with others.

• Financial services, investment, or insurance product copywriting experience is a plus. Desire to learn financial industry and product marketing.
• Understanding of B2B and B2C target audiences, with appropriate tone, voice, and effective messaging.
• Advertising, digital, email, direct, and social media marketing (multichannel) campaign experience preferred.
• Familiarity with AI tools and prompting for research, ideation, and content creation is a plus.
• Ability to work independently as well as collaborate with marketing, design teams, and product/ subject matter experts to execute creative direction.
• Strong attention to detail, communication and organizational skills.
• Team oriented, with positive energy and enthusiasm.

All applicants are required to take a PI Survey and are subject to a background check prior to hire.

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Individuals seeking employment at Annexus are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. Completion of the form is voluntary and will not be considered in the hiring process or thereafter. Any information provided will be kept confidential.

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