SEO Director

SEO Director at iCrossing

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We’re a professional services company at the intersection of marketing and technology — partnering with ambitious brands to solve complex challenges, accelerate growth, and drive performance. Our integrated teams combine strategic insight, creative execution, data fluency, and technical expertise.

We believe our biggest asset is our combination of different backgrounds, cultures, and disciplines that come together to form the iCrossing community. What we do starts with our people.

We are part of the Hearst Corporation, the world’s leading media, entertainment, and content company, which gives us access to the most valuable data and insights, talent and audiences.

As the SEO Director, you will lead and evolve our SEO strategy to drive organic growth and ensure the success of our clients’ digital marketing campaigns. This role requires deep SEO expertise, strong leadership, and a forward-thinking mindset that embraces emerging search paradigms such as generative AI, zero-click search, and multi-modal discovery. You will position SEO as a driver of broader business outcomes and help shape integrated solutions across client engagements.

The ideal candidate has a proven track record of successful SEO initiatives, excellent leadership skills, and the ability to work collaboratively across cross‑functional teams to deliver client impact. This full‑time role requires 2 days per week in the office.

• Lead end‑to‑end the direction and day‑to‑day execution of client engagements, including direct management of the engagement team members on the account.
• Ensure resources are allocated and staffed to facilitate delivery, including collaboration with Discipline Leads to ensure alignment to delivery plans and commercial targets.
• Build an operational model that drives business outcomes and improve engagement leadership practices across the team through methodology and clear, repeatable processes. Monitor, enhance and evolve operational model over time to meet and exceed client expectations in the context of business goals/outcomes, client org structure, business transformation trajectory.
• Provide client solutions to develop custom approaches and solutions to client’s business challenges. Drive development of appropriate staffing plans to deliver against new initiatives and client annual renewals.
• Build strong and lasting relationships with multiple client contacts. Develop relationships with key client partners to help evangelize iCrossing's expertise as a strategic and pragmatic delivery partner, with guidance and partnership from executive sponsors.
• Develop a detailed knowledge of iX’s services, capabilities, and differentiators.
• Cultivate client relationships through content, communication, reliability and relatability.
• Mentor and nurture talent on the team.
• Collaborate, develop and strategize account plans with executive sponsors and other team members.
• Strategically guide the client partnership, including greater incorporation of insights into plans and vision for the client, and targeting broader business goals.
• Track progress toward goals and commitments at an executive level, and report on them to decision‑makers both purely to inform them and to drive progress toward greater advancement.
• Partner with competency leaders on problem mitigation and risk management communications.

• Develop and implement comprehensive SEO‑focused strategies that align with clients' business goals.
• Conduct in‑depth findability research, competitive analysis, and market trends to inform strategy.
• Serve as the primary point of contact for key client accounts, ensuring satisfaction and success of engagements focused on SEO.
• Present SEO strategies, reports, and results that connect with broader business objectives in a clear and compelling manner.

• Own the execution of comprehensive SEO programs, including AI search strategy, technical SEO, content optimization, off‑site popularity, and adjacent services (ie. Content Creation, CMS…