Marketo Automation Specialist

Description

At arrivia, we specialize in making brands better through the unparalleled power of travel. We are a global company on a mission to help people travel better and experience more. We are united by our core values:
Stay Curious, Keep it Real, Own it, and Win Together.

Reporting to the SVP of Marketing Operations, you will build, maintain, and optimize our Marketo ecosystem by diving into enterprise operations:

• Marketo Architect:
  Assist with building, testing, deploying, and optimizing sophisticated program logic, nurturing flows, and smart lists within our Marketo system.
• System Integrator:
  Help set up Marketo to support new brands and partners, ensuring smooth integration and operation following best practices.
• The Go-Between (IT Liaison):
  Serve as a key liaison between Marketing and IT, specifically assisting with the setup of crucial email security settings.
• Data Detective:
  Dive into Marketo and other tools to pull campaign insights, ensuring data accuracy for precise targeting and segmentation. You will use tools like Excel (including Pivot Tables) to unlock key learnings.
• Email Expert:
  Assist with improving our email templates using your HTML/CSS skills for responsive design, troubleshooting functionality issues, and applying arrivia’s proven email marketing methodology.
• Technical Problem Solver:
  Help the team resolve technical issues assigned via our ticketing system.

We’re looking for someone who is eager to learn, takes initiative, and communicates proactively.

• 2+ Years of Hands‑On Marketing Automation
  
  Experience:
  
  2+ years with Marketo is highly preferred. Significant experience (2–3 years) with other enterprise platforms (Hub Spot, Eloqua, etc.) coupled with a strong desire to master Marketo will be considered.
• Automation Builder:
  Proven experience building and setting up complex, multi‑step automation programs.
• Code Comfort:
  Solid HTML/CSS skills for responsive email design and troubleshooting.
• Growth Mindset: A strong desire to expand technical skills into areas like APIs, Webhooks, and advanced Marketo functionality (“Stay Curious”).
• Communication Pro:
  Excellent written, verbal, and interpersonal skills (“Keep it Real”).
• Organized and Driven:
  Highly organized, detail‑oriented, and self‑motivated—you thrive on managing multiple moving parts (“Own it”).
• Education:
  
  Bachelor’s degree or 4+ years of relevant professional experience.

• Marketo Certification (MCA or MCE)
• Experience with JavaScript and/or Apache Velocity scripting
• Understanding of query parameters in URLs and across websites
• Experience presenting technical concepts to non‑technical audiences