Digital Marketing Campaign Specialist - DOE

About Trajan Wealth

With over $2.5B in AUM and AUA, Trajan® Wealth is one of the fastest growing RIA firms in the country, but we are also one of the few firms with a full-service law firm in house;
Trajan Estate.

Are you a highly data-minded digital marketer with a passion for lead generation and a proven track record managing large-scale Google Ads and Meta campaigns? Do you thrive in a fast-paced environment where your work directly contributes to quality lead generation and measurable growth?

We are seeking a driven and analytical Digital Marketing Campaign Specialist to execute and optimize paid media strategies across multiple regions and campaign types. This is a unique opportunity to work with an exceptional brand and accelerate your career in a mentorship-heavy environment, growing your skills in advanced lead generation under the guidance of an experienced lead strategist.

• Campaign Execution & Management:
  Take ownership of the day-to-day execution, monitoring, and management of Google Ads campaigns and Meta Paid Ads.
• Optimization & Monitoring:
  Conduct daily performance monitoring and implement tactical optimizations to improve campaign efficiency, quality, and scale across multiple geographic regions.
• Setup & Testing:
  Be responsible for the end-to-end setup of new campaigns and ad groups. Design and execute rigorous A/B testing (ad copy, landing pages, bidding strategies) to continuously improve KPIs.
• Reporting & Analysis:
  Generate regular, detailed performance reports focusing on key lead generation metrics (CPL, Conversion Rate, ROI). Translate data insights into actionable recommendations for the Digital Marketing Strategist and Creative Director.
• Strategic
  
  Collaboration:
  
  Work closely with the Digital Marketing Strategist to execute strategy, contribute to media plans, and ensure paid media initiatives align with overarching business goals.
• Effectively leverage AI:
  Increase productivity with strategic utilization of LLMs
• Platform Maintenance:
  Maintain and optimize supporting digital assets, including Google Business Profile (GBP) and review management.
• Tracking Proficiency:
  Ensure accurate tracking and data integrity across all campaigns, leveraging expertise in Google Tag Manager (GTM).

Required:

• Experience:
  
  3+ years of hands‑on experience managing high‑budget digital marketing campaigns, with a strong emphasis on lead generation (e.g., Search, Display, Discovery, Video for conversion).
• Google Ads and Meta Proficiency:
  Deep, proven expertise in all facets of Google Ads campaign and Meta campaign management including You Tube (setup, bidding strategies, keyword research, ad creation, budget pacing, and optimization). Google Ads certifications.
• Data‑Minded:
  Highly analytical with the ability to interpret complex performance data, identify trends, and make data‑driven decisions quickly and autonomously.
• Collaboration:
  
  Excellent communication skills and a team‑player attitude, ready to execute strategy and contribute constructively to a dynamic marketing team.
• Bonus Skills (Preferred):
  • Familiarity with managing and optimizing Google Business Profile (GBP).
  • Experience with Google Tag Manager (GTM) setup and troubleshooting.
  • Prior experience managing campaigns across multiple distinct geographical regions.
  • Experience with regulatory compliance a plus

Preferred:

• Bachelor's degree in marketing, business, or a related field.
• Experience in digital media‑related roles within the financial services industry.
• Familiarity with Creatio, Salesforce, Hubspot, or similar CRM platforms.
• Proficiency in project management tools and processes.

• This position would be onsite 5 days a week at our corporate office in Scottsdale, AZ.
• Competitive compensation package, depending on experience
• Monthly bonus
• 401k with matching component up 13%
• United Healthcare PPO Medical employee coverage paid by Company
• Delta Dental PPO, United Healthcare Vision, Short Term, Long Term, Life Insurance and many more voluntary options available
• Generous holidays and PTO

• Mentorship & Growth:
  This role is designed for growth. You will receive extensive, structured mentorship from an experienced lead strategist focused on accelerating your skills in high‑level digital strategy and advanced lead generation techniques.
• Impact:
  Manage significant ad spend for an exceptional brand in a challenging industry, seeing the direct impact of your optimizations by increasing ROI and creating quality leads for your team.
• Exciting Scope:
  Work on diverse campaign types and tackle the complexity of multi‑regional marketing, offering continuous learning opportunities.
• Culture:
  Join a collaborative, supportive, and data‑centric marketing team.

If you are ready to take your Google Ads and lead generation skills to the next level and manage campaigns at a major scale, we encourage you to apply!