Product Marketing Specialist – Education Commerce

Job title:
Product Marketing Specialist – Higher Education (Campus  & Commerce)

Location: Transact/CBORD

Transact and CBORD have joined forces as industry leaders to bring the best integrated technology solutions to education, healthcare, and business campuses worldwide. Be a part of this exciting new partnership, committed to transforming organizations and improving the lives of people doing mission-critical work.

We are looking for an enthusiastic and detail-oriented Product Marketing Specialist to support the positioning, messaging, and go-to-market execution for our Campus  Commerce solutions serving higher education institutions. This junior-level role is ideal for someone passionate about technology, student experience, and the evolving needs of colleges and universities. You will collaborate closely with product, sales, marketing, and customer-facing teams to ensure our products are clearly communicated, effectively launched, and well-supported across the market.

• Conduct research on higher education trends, student experience needs, and campus operations to inform product strategy and messaging.
• Monitor competitive offerings in campus , access, credentialing, and commerce solutions.
• Gather feedback from customers, sales, and internal stakeholders to identify opportunities and pain points.

• Help develop clear, compelling product messaging that communicates the value of our SaaS-based Campus  Commerce solutions.
• Translate technical concepts and platform capabilities into simple, user-friendly language for campus leaders and administrators.
• Ensure consistency across website content, collateral, presentations, and communications.

• Assist in planning and executing product releases, updates, and feature announcements.
• Support the creation of launch materials including one-pagers, sales decks, FAQs, use case guides, and customer-facing updates.
• Collaborate with demand-generation, content, and creative teams to ensure successful rollout of campaigns.

• Draft and edit product content such as web pages, blog posts, solution briefs, email campaigns, and customer stories.
• Work with designers and digital teams to develop visual assets and product-oriented storytelling.
• Help maintain an updated library of product collateral aligned with the Campus  Commerce suite.

• Partner with sales to understand needs and develop tools that support conversations with higher ed institutions.
• Provide updates and documentation that help sales teams stay informed about roadmap changes and new releases.

• Monitor engagement with marketing content and sales resources to identify what resonates with higher ed audiences.
• Support analysis of product marketing efforts and make data-informed recommendations for improvements.

• Bachelor’s degree in marketing, Communications, Business, or a related field.
• 1–2 years of experience in product marketing, content marketing, or a similar role (internships included).
• Strong writing, editing, and storytelling skills with the ability to simplify complex ideas.
• Interest in higher education technology, SaaS platforms, and/or student experience solutions.
• Comfortable working cross-functionally and managing multiple tasks in a fast-paced environment.
• Familiarity with marketing tools (CRM, CMS, analytics) is a plus but not required.

• Curious and eager to learn about the higher ed market and campus technology ecosystem.
• Strong attention to detail and organizational skills.
• Collaborative mindset with a willingness to support senior teammates and contribute across projects.
• Creative problem-solver who thinks from a student and administrator perspective.
• Passionate about helping institutions deliver seamless, secure, and modern campus experiences.

• Flexible time off to include paid holidays and volunteer time
• Robust health, dental, and vision insurance plans on your first day of employment
• Comprehensive employee assistance program (EAP)
  Employer-paid life…