Executive Vice President of Marketing

Responsibilities

• define and execute the strategic vision for marketing and growth initiatives
• lead the marketing organization, ensuring alignment with business objectives, driving revenue growth, and executing effective marketing strategies across multiple communication channels
• shape the brand, build high-performing marketing teams, and create measurable business impact
• Develop and execute marketing strategies that drive growth, strengthen the brand, and enhance customer engagement
• Contribute to the development of innovative corporate campaigns and strategic partnerships to enhance brand visibility and market presence
• Build strategies to drive customer acquisition, retention, and overall revenue impact
• Partner with executive leadership to identify new opportunities to grow revenue, customer engagement, and market presence
• Oversee marketing programs, partnerships, and campaigns with a focus on measurable business outcomes

• 8 – 10+ years of progressive marketing experience, including leadership of marketing teams in high-growth, performance-driven organizations
• Proven experience with digital marketing platforms, analytics tools (Google Analytics, Adobe Analytics), and marketing automation (Hub Spot, Marketo, Klaviyo)
• Bachelor’s degree in marketing or a related field; master's degree preferred

• Experience in health, wellness, or similarly fast-moving industries is a plus