Head of Marketing Events

At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.

Life at Axon is fast‑paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

Exceptional events don’t happen by chance…they are the result of intentional design, disciplined execution, and a deep understanding of audience experience. From concept to completion, you bring a rare balance of strategic thinking and operational rigor, ensuring every event is purposeful, polished, and impactful.

In this role, you will lead the vision and execution of Axon’s global event strategy, creating experiences that inform, inspire, and strengthen trust with our customers, partners, and employees. You understand that events are a critical extension of the brand – and that when executed well, they can influence belief, accelerate relationships, and reinforce mission.

You bring a systems‑oriented mindset, capable of scaling programs globally while maintaining consistency, quality, and fiscal discipline. You are equally comfortable setting creative direction as you are managing budgets, timelines, and cross‑functional stakeholders. Your commitment to excellence is rooted in a belief that people matter – and that meaningful experiences have the power to drive lasting impact.

At Axon, events are not standalone moments; they are strategic platforms that support our mission to protect life. Through thoughtful leadership and high standards, you will help shape how Axon shows up in the world, delivering experiences that are memorable, measurable, and aligned with our purpose.

Location:

PHX or BOS (onsite Tuesday – Friday)

Reports To:

SVP Marketing

• Own the end‑to‑end event strategy across regional, national, and global programs – roadshows, trade shows, customer experiences, and flagship conferences
• Design consistent, high‑impact experiences across every touchpoint, with a clear point of view and measurable ROI
• Lead, coach, and level up a high‑performing events team that sweats the details and delivers under pressure
• Build scalable systems and playbooks so great ideas travel—and execution stays tight everywhere
• Create economies of scale across vendors, production, tooling, and internal resources
• Partner cross‑functionally with Marketing, Sales, Product, PR, Culture, and Exec teams to align events with business and brand priorities
• Own partner and vendor relationships – venues, production, branding, sponsor ships, logistics, the whole ecosystem
• Measure what matters: ROI, engagement, feedback, sentiment – and continuously optimize what comes next

• 8+ years of experience leading large‑scale events, experiential marketing, or major brand activations
• A relentless focus on audience experience – customers, partners, and internal teams
• Executive presence with the ability to influence, align, and inspire at every level
• A builder mindset: big ideas + real execution
• Extreme organization skills with a strong command of budgets, timelines, and teams
• Comfort thriving in fast‑paced, high‑stakes environments where priorities shift and pressure is real
• Ability to stand for upwards of 8 hours a day; as well as lift, carry, move packages and materials up to 50 lbs on a regular basis – with or without special accommodations, is required
• Extensive travel and extended work hours may be required; anticipated (30‑50% of travel)

• Experiential marketing within sports, music, or large consumer brands
• Events that blend storytelling, technology, and emotion
• Building global programs that feel local – but unmistakably on brand

This role is based out of our Scottsdale or Boston location and follows a hybrid schedule. We rely on in‑person collaboration and ask that team members work onsite Tuesdays through Fridays, with the flexibility to work remotely on…