Marketing Advisor

Base pay range

$/yr - $/yr

The Marketing Advisor is responsible for business marketing advisory and consulting of 12-15 Cardone Ventures’ clients and the regular review and monitoring of their sales & marketing activities and data. As a fractional CMO/CRO for the client, they prepare metrics reports, generate marketing budgets and campaign plans, and leverage their sales and marketing experience to guide client revenue maximization through each step of their unique customer engagement models.

The Marketing Advisor also investigates ways to improve profitability through proactive management of CPL/CPA, analyzes markets for business opportunities such as expansion, partnership, or diversification to increase flow, conversion, and retention.

Our mission is to help business owners achieve their personal, professional, and financial goals through the growth of their businesses. We work in dozens of verticals and provide strategic business guidance through courses, live events, partnerships, and investments. Our core values are the backbone of our business and guide our hiring process: we are inspirational, disciplined, accountable, transparent, aligned, and results oriented.

This company operates nationally and is growing by the day.

• Approaching each client’s business as if it is your own, to truly become an extension of their management team and fully embrace that your success is directly linked to theirs such that it inspires you to get creative and do whatever it takes to ensure their growth
• Constantly working towards complete alignment and accountability between the client and team to help us achieve results faster, and being able to evolve communication & inspire others as needed to make this happen
• Leveraging data as the basis for all recommendations and outcomes so clients never have to question the ROI of working with you

• Develop annual budgets and implement comprehensive marketing plans to drive increased flow, conversion and retention to enhance brand visibility, customer engagement and overall revenue targets.
• Guide and advise on the implementation of foundational marketing components, such as customer personas, the brand house, and customer journeys.
• Utilize analytical insights to optimize B2C and B2B campaigns, refine target audience segmentation, and maximize the overall effectiveness of marketing efforts.
• Implement, optimize, and hold clients accountable to tracking of quantifiable marketing KPIs and metrics to measure and improve results.
• Provide guidance and expertise in analyzing and interpreting performance data to determine campaign success.
• Provide coaching and mentorship to support the growth and development of the clients’ marketing teams.
• Advise clients on marketing best practices across digital, social and traditional media channels, including creative agency evaluation and selection.
• Work collaboratively with cross-functional teams including Operations and Finance to develop coordinated plans for clients.

• Experience developing integrated marketing campaigns encompassing digital and traditional marketing tactics aligned to the client’s budget.
• Possess sufficient financial acumen to develop complex marketing budgets, analyze and interpret complex data, and create insights that inform key business decisions for the client.
• Able to advise clients on how to optimize and leverage CRM software, such as Hub Spot, to increase lead conversion and customer retention.
• Advanced understanding of relevant digital marketing platforms.
• Expertise with Google Analytics, Google AdWords, and Facebook Ads Manager.
• Consultative nature, with ability to articulate high-level insights from complex data sets and highlight opportunities and risks.
• Deep understanding of analytics & data reporting platforms.

• Bachelor’s Degree in Marketing or related area of study, or equivalent work experience.
• At least 6-8 years’ experience in marketing, sales, and management, preferably in a consulting capacity.

• Medical, dental, and vision for FT positions and their dependents.
• Vacation and sick time policy that…