Marketing Manager

Position Summary

The Platform Review Marketing Manager is responsible for the analysis, innovation, organization, and performance of all marketing strategies for Cardone Ventures' platforming clients. This individual plays a crucial role by aligning that strategy with the ever‑evolving needs of the independent businesses we support. The role is highly collaborative, client‑facing, and requires a high level of experience and understanding across all marketing functions.

This individual should be an A‑team player with exceptionally sharp business acumen to exceed goals.

• Develop strategic assessments on media, design, copy, search engine, email marketing, social media, and paid search capabilities, among other functions within digital and traditional media marketing.
• Work collaboratively with cross‑functional teams, including Business Account Managers, the internal CRM team, and Finance Managers, to develop a comprehensive 10X360 Platform Review.
• Consult with clients to determine their 10‑year marketing growth strategy.
• Collaborate with 25+ clients from various industries with differing marketing needs and varying levels of marketing acumen.
• Define the platforming client’s brand house, customer engagement model, value ladders and customer persona(s).
• Align the client’s customer journey to the organization’s brand strategy.
• Guide clients through a seven‑month journey to shift their perspective on marketing strategies in their business.
• Test, report, optimize, and analyze program performance to identify key levers and opportunities for improvement that can be shared across platforms and programs.
• Audit clients’ digital presence across social profiles, website(s), and online service directories to provide strategic update recommendations.
• Define metrics, analyze program success, and track and forecast growth and engagement.
• Use and recommend CRM platforms to create effective customer service and retention strategies for marketing programs.
• Interact with clients at in‑person events during the delivery of their 10X360 Platform Review.
• Make recommendations on key investments and innovations necessary within marketing services to maintain a competitive advantage against competitors.
• Create effective and attractive landing pages and email sequences through an internal CRM system for client businesses.
• Create campaign plans consisting of strategy, copy, value propositions, and products offered for clients.

• Clients actively reach out to gain advice and support from their trusted advisor.
• Clients see revenue growth within their business through tangible and actionable recommendations driven by the PR MM.
• Removing confusion and creating excitement to take control of conversion of leads by our clients, showing them how to properly nurture and convert.

• Understanding of digital, traditional, social media, and strategic marketing opportunities.
• Ability to leverage market research and data to guide clients toward decisions that will benefit the organization.
• Demonstrates understanding of marketing statistics for social media platforms and where people spend most of their time.
• Ability to articulate the concept of flow, conversion and retention.
• Can articulate the difference between marketing strategy, branding and advertising.
• Ability to identify a client’s brand house and customer personas.
• Understanding of critical marketing key performance indicators (KPIs) to measure performance.
• Can provide creative, strategic marketing ideas without going too far outside the realm of CV best practice.
• Ability to peer review the Marketing section of the Platform Review for other Marketing Managers and provide sound suggestions.
• Ability to ask pointed questions during the discovery phase to understand the client’s current marketing strategy.
• Substantial experience with customer relationship management (CRM) software (e.g., Hub Spot, Salesforce), project management software (e.g., Asana), and G Suite (Google Slides and Google Docs).

• Bachelor’s Degree in Marketing or related area of study, or equivalent work experience.
• At least 3 years’ work experience in marketing, sales, and…