Digital Marketing Manager at Wise Pelican Scottsdale, AZ

We're seeking a Digital Marketing Manager who is equally comfortable building high-level strategy and pulling the levers to make it happen. You won't just direct—
you will execute. From managing paid media campaigns to building tracking systems in Hub Spot, this role demands someone who thrives on both planning and hands-on delivery.

You'll oversee the end-to-end process of planning, building, executing, tracking, and optimizing campaigns across multiple channels. You'll also be the one ensuring that attribution is accurate, data is actionable, and performance is steadily improving.

This is not a role for someone who only delegates or “manages vendors”, it's for someone who gets their hands dirty in the platforms daily.

Wise Pelican is an innovative leader in real estate marketing solutions, empowering real estate professionals with cutting-edge tools and services. As a growing company with a global workforce, we foster a dynamic, inclusive work environment that promotes growth, autonomy, and collaboration.

This position is a full time position located in Scottsdale, Arizona.

• Oversee planning, execution, tracking, and optimization of paid search, paid social, display, DSP, video, email marketing, and other multi-channel marketing campaigns.
• Ensure tracking, attribution, and reporting are accurate and complete.
• Collaborate with leadership to set KPI targets to set benchmarks and realistically improve on ROAS and CPA. You'll allocate budgets (approximately $100k per month) and guide strategic initiatives to aid in the strengthening of these metrics.
• Analyze campaign performance and present actionable recommendations to improve results.
• Partner with Sales, Customer Success, Brand Marketing, and Operations to improve targeting and lead quality
• Work with our world-class design team to create ads that attract and convert
• Identify opportunities to incorporate AI and automation to streamline processes and improve performance.
• Utilize tools such as Hub Spot, Wicked Reports, and Google Analytics to track campaigns
• Create and measure A/B split tests to test various landing page conversion rates using tools such as VWO, Unbounce, and Hub Spot
• Build audiences within the various platforms to properly segment based on funnel stages

At first…

• Design and build campaigns across various channels.
• Document current marketing processes and identify areas for quick wins.
• Create a campaign tracking framework for consistent measurement.

Once you get your footing…

• Standardize KPI benchmarks and reporting dashboards.
• Own the quarterly marketing performance review process.
• Lead strategic testing initiatives to improve funnel efficiency.
• Develop long-term strategies for acquisition, retention, and lifetime value growth

• 3+ years in digital marketing campaign management
• You take extreme ownership of results and see projects through from concept to measurable outcome.
• You thrive in a collaborative, cross-functional environment and communicate effectively.
• You have a growth mindset and embrace change, innovation, and learning.
• You balance strategic vision with the ability to roll up your sleeves when needed.

• You love both strategy and execution —you don't just build the plan, you run it.
• You thrive on optimizing campaigns daily, not just reviewing monthly reports.
• You stay ahead of AI, automation, and emerging marketing tech.
• You can confidently explain marketing results to executives and adapt plans quickly.
• You adapt quickly and thrive in a fast-paced, high-growth environment.

• Major Medical…