Director of Marketing

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Regular Full-Time Professional Arizona, Scottsdale, AZ, US

23 days ago Requisition

Salary: $ Annually

How this role impacts our mission

Every day, families face difficult decisions about getting a loved one to the specialized care they need. Our mission is to make those moments easier through compassionate, expert air medical transportation—connecting patients with the care they need and getting them to that destination. As Director of Marketing, you will play a critical role in helping people understand who we are, what we do, and when our services can make a life-changing difference.

This position is about far more than generating leads. It is about building awareness, educating healthcare professionals and families, telling meaningful stories, and ensuring that patients and their support networks know help is available when they need it most. Through strategic marketing, brand leadership, and thoughtful communication, you will help connect people to critical care resources while advancing a mission that impacts lives every day.

This is an opportunity to use marketing as a force for purpose, helping families find hope, access care, and navigate complex medical journeys with confidence.

Reports to:Chief Revenue Officer

Position Summary

We are seeking a strategic, highly productive, and hands-on marketing leader responsible for generating qualified leads that convert into increased flight volume across two primary brands. The organization generates leads through two primary pathways: B2B industry relationships and referral partnerships, and B2C digital lead generation from patients and families. This role will support both growth paths while directly owning all digital marketing channels and the strategy, execution, and performance of B2C lead generation.

The role will own the marketing strategy, performance plan, and day-to-day execution required to grow demand while strengthening each brand’s distinct positioning, voice, and audience strategy. The ideal candidate can move comfortably between defining strategy, reporting results and recommendations to leadership, supporting relationship-driven B2B growth, directing agencies and contractors, and personally producing high-quality work in-house.

This is not an agency-management-only position. The person in this role will balance external partner oversight with direct, cross-departmental production—especially email marketing, campaign development, copywriting, testing, content, brand management, analytics, and tactical execution. Every channel and deliverable should support measurable growth in lead volume, lead quality, conversion, and ultimately flight volume.

Key Responsibilities

• Lead Generation & Flight Volume Growth:
  Drive qualified leads that convert into increased flight volume across two primary brands. Serve as the marketing liaison to the B2B Business Development team, providing the strategy, tools, campaigns, content, collateral, and channel support needed to strengthen industry relationships and referral growth. Directly own all B2C marketing and digital lead generation, including channel strategy, campaign execution, lead volume, lead quality, conversion, cost efficiency, and results.
• Develop audience segments, customer journeys, offers, calls to action, nurture strategies, and conversion paths that move prospective patients, families, and referral partners toward inquiry and action.
• Growth Strategy & Planning:
  Build and manage annual and quarterly marketing strategies, channel plans, campaign calendars, budgets, priorities, and measurable growth goals for…