Director of Strategic Revenue & Growth
Listed on 2026-11-01
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Management
General Management, Corporate Strategy
Director of Strategic Revenue & Growth
Reports To:
Executive Artistic Director
Location:
On-Site in Malvern, PA Position Type:
Full-Time, Exempt Direct Reports:
Director of Development;
Director of Marketing, Sales, & PR;
Director of Farmhouse Operations
People’s Light, one of Pennsylvania’s largest professional nonprofit theatres, seeks its first Director of Strategic Revenue & Growth. This new leadership role will bring contributed, earned, and enterprise revenue under one strategy, and will help shape People’s Light’s next strategic plan.
About People’s Light:Founded in 1974, People’s Light sits on a seven-acre campus in Malvern, outside Philadelphia. A cultural and civic center with theatre at its core, the organization’s mission is to invite and create opportunities for diverse communities to discover and celebrate our shared humanity. With an operating budget of approximately $7.5 million, the company produces and presents eight to nine plays a season on our Haas and Stein bright Stages along with additional live arts/social/culinary programming on our Farmhouse Stage (located in our Farmhouse event space, a for-profit subsidiary offering private events, rentals, and public programming) and green spaces.
Its education programs reach young people through classes, student matinees, and touring work in schools, libraries, and other community partner locations.
The Director of Strategic Revenue & Growth will provide strategic oversight and alignment across the organization’s primary revenue-generating areas:
Development (contributed income, including individual giving, institutional support, special events, and campaign strategy);
Marketing & Box Office (earned income, including subscription and single-ticket sales, audience development, pricing strategy, and brand positioning); and Farmhouse Operations (enterprise revenue, including the for-profit subsidiary’s private events, rentals, and mission-aligned public programming). The Director of Strategic Revenue & Growth will supervise the Director of Development;
Director of Marketing, Sales & PR; and Director of Farmhouse Operations while they continue in direct strategic dialogue with executive leadership and other senior staff. This role will build cross-functional integration and shared accountability for revenue outcomes across all three departments.
In collaboration with the Executive Artistic Director, Director of Finance, General Manager, and Producing Director, develop and implement a comprehensive data-driven, multi-year revenue growth strategy across Development, Marketing, and Farmhouse teams to accomplish institutional priorities.
Identify and respond to opportunities for increased earned and contributed income across all programs and platforms.
Establish clear benchmarks, metrics, and reporting structures to track progress toward revenue goals.
Integration Across Revenue ChannelsIntegrate Development, Marketing, and Farmhouse activities into a seamless patron and donor journey.
Align messaging, timing, and segmentation strategies across departments.
Foster an organization-wide culture of shared ownership over revenue generation and audience engagement.
Stakeholder Development & AdvancementChampion strategies that “graduate” audiences, donors, and participants into deeply invested stakeholders.
Expand pathways for engagement that encourage increased giving, attendance, advocacy, and community connection.
Partner with the Executive Artistic Director and Board to cultivate high-level relationships and new networks of support.
Collaborate on the continued evolution of the Farmhouse and other non-traditional programming as key revenue drivers.
Explore new business models, partnerships, and…
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