Social Media Marketing Executive

Seaham Hall | Luxury Lodges

Social Media Marketing Executive
Salary 27,000 (per annum)

We’re looking for a Social Media Marketing Executive to take ownership of our social media presence across two luxury brands:
Seaham Hall and the Luxury Lodges resort collection. This is a dedicated, hands-on role for someone who lives and breathes social media, from spotting the next Tik Tok trend to reading what a dip in reach is telling you.
Based at Seaham Hall in County Durham, you’ll report directly to the Marketing Manager and be responsible for the day-to-day planning, creation, posting and performance of content across our social channels, working closely with the wider marketing team to bring campaigns to life online.

• Own the social media content calendar across all platforms (Instagram, Tik Tok, You Tube and Facebook) for both brands, planning content in line with campaign priorities and seasonal activity
• Create engaging, on-brand content (photography, video and reels, graphics and copy) tailored to the style and audience of each platform
• Film and edit short-form video content, including on-site shoots at both Seaham Hall and Luxury Lodges resorts
• Schedule and publish posts, and manage day-to-day community engagement, responding to comments, messages and reviews in a timely, on-brand tone
• Monitor social media trends, platform updates and competitor activity, recommending new formats and content opportunities
• Track, analyse and report on social media performance (engagement, reach, follower growth and conversions), turning data into recommendations for what to do next
• Support the planning and delivery of paid social media activity and boosted posts, working within budget and alongside the Marketing Manager
• Coordinate influencer and partner collaborations, including outreach, briefing and content approval
• Ensure consistent use of brand guidelines and tone of voice across all social channels
• Carry out additional social media and marketing duties as required

• Degree in Marketing, Communications, Digital Media or a related field, or equivalent practical experience
• Demonstrable experience managing social media accounts (professional, freelance or a strong personal portfolio)
• Confident creating content with Canva and Adobe Creative Suite (Photoshop, Premiere Pro or similar video editing tools)
• Strong working knowledge of Instagram, Tik Tok and You Tube, including platform-specific content formats and best practice
• Comfortable using social media scheduling and analytics tools (e.g. Meta Business Suite, Later, Hootsuite)
• Basic photography and videography skills, with an eye for what makes content stop the scroll

• Genuinely passionate about social media and on top of the latest platform trends
• A creative eye for content, storytelling and visual detail
• Confident being on camera or directing others during content shoots
• Excellent written communication skills, with the ability to adapt tone of voice across channels
• Highly organised, able to manage multiple content calendars and deadlines at once
• Proactive and self-motivated, comfortable taking ownership of your channels
• A collaborative team player, confident in pitching new ideas

• Hybrid working opportunities (after successful probation period)
• Employee recognition scheme, including Employee of the Quarter and Employee of the Year
• Workplace wellness programme, including access to the fitness suite (off-peak times)
• In-house and external training opportunities
• Staff discounts across both brands
• Uniform provided
• Free onsite parking