Principal Lounge Business Manager

Company Alaska Airlines

Guided by our purpose, core values, and leadership principles, we are creating an airline people love. Our corporate teams set the strategies and operational plans to ensure the success of our company. Whether we use our expertise in accounting, human resources, finance, planning, legal, marketing, or any of our operational divisions, our shared passion for travel and our guests is what motivates us to achieve excellence each day.

If you share our passion for creating an airline people love, we want to hear from you.

The Principal Lounge Business Manager serves as the lead subject matter expert for business performance, financial strategy, and commercial planning across Alaska Airlines’ Lounge portfolio. As an advanced individual contributor, this role defines long-term financial strategy, guides business planning and investment prioritization, and applies independent judgment to solve complex, cross-functional business challenges.

This role owns Lounge business analytics, including financial modeling, forecasting, performance reporting, and business case development. The Principal Lounge Business Manager partners with senior leaders and cross-functional stakeholders to align premium guest experience objectives with financial, operational, and commercial priorities and establishes scalable decision frameworks that advance Alaska’s premium hospitality strategy.

• Define and evolve the multi-year financial and commercial strategy for Alaska's Lounge portfolio, establishing priorities, investment frameworks, and performance targets that guide business decisions across the network.

• Own Lounge business performance management, including Profit & Loss accountability, variance analysis, budget impact assessments, forecasting, and executive-level recommendations that support strategic decision-making.

• Lead business case development for Lounge initiatives, expansions, service enhancements, and partner opportunities, evaluating return on investment, guest impact, operational feasibility, and brand value.

• Establish and improve forecasting tools, dashboards, metrics, and reporting processes that integrate financial, operational, commercial, and guest experience data.

• Identify complex business issues, synthesize insights from multiple data sources, and recommend solutions that improve cost discipline, operational effectiveness, and premium guest experience.

• Lead through influence across Finance, Commercial, Operations, Airports, Guest Experience, Network Planning, and Executive Leadership to align business priorities and advance enterprise objectives.

• Benchmark performance and market trends to inform actionable recommendations for Alaska’s Lounge strategy.

• Develop innovative financial and business planning approaches to address emerging business challenges, ambiguous opportunities, and evolving premium hospitality market conditions.

• 7 years of experience in financial planning and analysis, business analytics, commercial strategy, operational performance management, or related discipline.

• Bachelor’s degree with a focus in business, finance, economics, analytics, marketing, hospitality, technology, engineering, or a related field, or an additional two years of relevant training/experience in lieu of this degree.

• Experience defining business strategy, leading complex analytical work streams, and influencing decisions across functions or leadership levels.

• Advanced experience developing financial models, forecasts, variance analyses, and performance reports, and business cases.

• Experience developing executive-level business cases or investment recommendations for new products, services, spaces, or operating…