Marketing Manager Retention

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At PEMCO we’re all about people – our customers, our employees, and the community. We’re a mutual insurance company owned by our Northwest policyholders. We provide auto, home, renters, and boat coverage. Recognized by Forbes as one of America’s Best Insurance Companies in both Auto and Home for 2025, based on customer survey feedback, and by Newsweek as one of America’s Greatest Midsize Workplaces 2025.

We are consistently recognized for our outstanding customer service, employee expertise, community partnerships, and social impact programs.

The Marketing Manager – Growth and Retention is a strategic leader responsible for designing, delivering, and optimizing PEMCO’s customer loyalty and retention programs. This role develops scalable rewards initiatives, member engagement campaigns, and strategic partnerships to increase customer lifetime value, reduce churn, and strengthen brand differentiation. Leveraging loyalty as an acquisition tool, the Marketing Manager aligns efforts across internal teams, external partners, and digital platforms to deliver cohesive, customer-centric, performance-driven initiatives that reinforce PEMCO’s Go-to-Market strategy and long-term growth.

• Loyalty Program Strategy & Execution – Lead the development, launch, and continuous optimization of loyalty and rewards programs that drive retention, engagement, and new customer acquisition.
• Program Management & Delivery – Own the end-to-end delivery of loyalty and retention programs, including planning, execution, timelines, resource coordination, and risk management to ensure successful outcomes.
• Partnership Development – Identify, negotiate, and manage partnerships that expand the value and reach of rewards offerings to benefit current and prospective members.
• Customer & Prospect Engagement Campaigns – Plan and execute cross-channel campaigns (email, SMS, digital, social, direct mail) to increase program participation, strengthen advocacy, and support sales growth.
• Data-Driven Optimization – Analyze member and prospect data, retention trends, and program performance to generate insights, refine strategy, and improve ROI.
• Sales Alignment & Growth Enablement – Collaborate with sales teams to integrate loyalty initiatives into acquisition strategies, providing tools that help attract, convert, and retain new customers.
• Cross-Functional Collaboration – Partner with cross-functional experts and stakeholders to build and integrate loyalty initiatives into broader enterprise programs.
• Performance Reporting – Provide clear visibility into program adoption, engagement, and business impact through ongoing reporting and insights.
• Innovation & Best Practices – Stay current on loyalty, rewards, and engagement trends; recommend innovative strategies to enhance both retention and acquisition efforts.
• Brand & Compliance Alignment – Ensure all loyalty communications and initiatives reflect PEMCO’s brand values, voice, and compliance requirements.
• Demonstrate behaviors consistent with PEMCO's policies, values, code of ethics, and business conduct.
• Authentically support the PEMCO Brand and constantly are on the lookout for top talent to join us to achieve our Mission to Worry Less and Live More.
• Other duties as assigned.

• B.A. or B.S. degree or equivalent work experience (Marketing, Business, or related field of study).
• 7–10 years of experience in marketing with deep expertise in loyalty, rewards, customer retention, and acquisition programs.
• Proven success in building, scaling, and optimizing engagement or rewards initiatives that drive both retention and new business growth.
• Experience developing and managing external partnerships and vendor relationships.
• Strong background in customer and prospect data analysis, campaign optimization, and ROI measurement.
• Experience in regulated, membership-based, or customer-centric industries preferred.
• Leadership & Influence – Proven ability to lead cross-functional teams, drive alignment, and inspire collaboration to deliver complex programs on time and within scope.
• Customer &…