Shop - Product Strategy Manager, Merchandise Analysis

Tik Tok Shop - Product Strategy Manager, Merchandise Analysis

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The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies. With millions of loyal users globally, Tik Tok is an ideal platform to deliver a brand‑new and better e-commerce experience, bringing discovery, inspiration, and joy back to shopping by making Tik Tok the commerce channel of choice for merchants, creators, and affiliates.

The merchandise product team is responsible for the growth of selection and assortment of different products on Tik Tok Shop through tools and platforms built for our merchants. This product strategy manager will partner closely with Product Managers, Account Managers, and other key stakeholders to drive merchandising strategy.

• Serve as the product strategy owner within the Tik Tok Shop team, deeply understanding merchant needs in day‑to‑day merchandising operations and developing a competitive product strategy and roadmap.
• Identify merchant pain points and demands in merchandise operations and data analysis, and translate them into clear product requirements for Product Managers.
• Lead go‑to‑market (GTM) initiatives for merchandise diagnosis and analysis tools, targeting both global sellers and internal users.
• Assist in training AI models to generate accurate, easy‑to‑understand product analysis reports.
• Align product vision across teams and stakeholders, including senior leadership, and drive initiatives through to execution.

• Bachelor’s degree or equivalent practical experience.
• 2+ years of experience in the e‑commerce industry, with direct involvement in product operations analysis (e.g., advertising performance analysis, product traffic analysis, new product operations).
• Strong analytical skills with the ability to formulate clear merchant strategies based on product data.
• Strategic thinker with a structured problem‑solving approach and an innovative mindset.
• Strong cross‑functional collaboration and communication skills with engineering, design, data, and operations teams.
• Proficiency in SQL for basic data analysis, and strong product sensitivity with data‑backed judgment.

• MBA degree in a related field.
• Experience in content‑driven e‑commerce, including strategies for video, livestream, or visual descriptions to drive conversions.
• Familiarity with content commerce metrics and the dynamics of the merchant–creator ecosystem.
• Background in content commerce agency operations, with understanding of advertising strategies and promotional mechanisms.
• Experience in consulting, with strong structured thinking and high‑output execution capabilities.

Tik Tok is the leading destination for short‑form mobile video. Our mission is to inspire creativity and bring joy. Tik Tok’s global headquarters are in Los Angeles and Singapore, with additional offices in New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Compensation for this role ranges annually from $98,040 to $171,423, with additional discretionary bonuses, incentives, and restricted stock units. Employees receive medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, 10 paid holidays, 10 paid sick days, and 17 paid personal days (prorated upon hire). The company reserves the right to modify benefit programs at any time.

Tik Tok is committed to creating an inclusive space where employees are valued for their skills and unique perspectives. We celebrate diverse voices and strive to reflect the communities we reach.

Tik Tok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other protected reasons. If you need assistance, please reach out at