Shop - Sr. Manager, Product Operations; Marketing Product Focus

Responsibilities

• Lead market research, identify product opportunities, and build go‑to‑market strategies for Tik Tok Shop eCommerce products.
• Partner with sellers, creators, and operations to drive product launches, iterations, penetration, satisfaction, and growth.
• Stay current on industry trends, best practices, and emerging technologies to keep products innovative, with deep knowledge of US localization.
• Identify issues, recommend, and drive product optimizations to improve and shape future Tik Tok Shop products.
• Collaborate and often lead cross‑functional discussions with Account Management, Product Management, Operations, Design, Data Science, and Engineering to shape strategy, roadmap, and adoption.
• Participate in the product development lifecycle, review artifacts, run user acceptance testing or beta, and ensure product quality before full‑scale launch.
• Plan and execute go‑to‑market activities: product documentation, internal training, target audience activation plans, and operational support tools.
• Monitor key product performance metrics, conduct gap analysis, and identify issues and optimizations to drive improvement plans.

• Proven experience influencing product development and strategy using quantitative and qualitative market insights.
• Excellent communication and cross‑team collaboration skills; comfortable navigating global structures and aligning objectives.
• Strong analytical skills and a bias for action; comfortable setting ambitious targets, analyzing the status quo, planning actions, and executing rapid iterations.
• A Bachelor's degree (Marketing, Communications, or related field) is required.
• Deep passion for content and shopping.

• 5+ years in product marketing in the internet and eCommerce industry.
• 3+ years of eCommerce experience.

Tik Tok is the leading destination for short‑form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok’s global headquarters are in Los Angeles and Singapore, with offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect, and our global, diverse teams make that possible. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate. Join us.

Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. We celebrate diverse voices and create an environment that reflects the many communities we reach.

Tik Tok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at

Compensation (Annually): $141,360 – $275,652, variable based on qualifications, location, and experience. Benefits include medical, dental, vision insurance; 401(k) with company match; paid parental leave; disability coverage; life insurance; wellbeing benefits; 10 paid holidays; 10 paid sick days; 17 paid personal days (prorated upon hire). The company reserves the right to modify benefits programs at any time, with or without notice.