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Principal Product Manager Tech, Products and Brands

Job in Seattle, King County, Washington, 98127, USA
Listing for: Amazon
Full Time position
Listed on 2026-01-04
Job specializations:
  • Business
    Business Management, Business Analyst
Job Description & How to Apply Below
Position: Principal Product Manager Tech, Sponsored Products and Brands

Overview

The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through advanced generative AI technologies - revolutionizing how millions of customers discover products and engage with brands across  and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle – from ad creation and optimization to performance analysis and customer insights.

We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace ecosystem. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising.

This position will be part of the Conversational Ad Experiences team within the Amazon Advertising organization. Our cross-functional team focuses on designing, developing and launching innovative ad experiences delivered to shoppers in conversational contexts. We utilize leading-edge engineering and science technologies in generative AI to help shoppers discover new products and brands through intuitive, conversational, multi-turn interfaces. We also empower advertisers to reach shoppers, using their own voice to explain and demonstrate how their products meet shoppers' needs.

We collaborate with various teams across multiple Amazon organizations to push the boundary of what's possible in these fields.

As a Principal Product Manager (Tech) for the team, you will define the product strategy for the business, drive appropriate technology choices, lead the way for continuous innovation, and shape the future of e-commerce. This is an opportunity to make a significant impact on the future of the Amazon vision. You will play a pivotal role in driving our team's engineering and operational choices and processes as well as driving alignment with partner business, engineering, and science teams across Amazon on high profile projects that create new experiences for shoppers and advertisers.

You will be instrumental in initiating greenfield projects and driving their development through all stages from inception to deployment.

Responsibilities
  • Define product strategy for the business and drive appropriate technology choices.

  • Lead the way for continuous innovation and shape the future of e-commerce.

  • Drive engineering and operational alignment with partner business, engineering, and science teams across Amazon on high-profile projects.

  • Initiate greenfield projects and drive their development through all stages from inception to deployment.

Basic Qualifications
  • 2+ years of end to end product delivery experience

  • 8+ years of technical product or program management experience

  • Bachelor's degree

  • Experience with feature delivery and tradeoffs of a product

  • Experience owning/driving roadmap strategy and definition

  • Experience leading engineering discussions around technology decisions and strategy related to a product

  • Experience technical product management

Preferred Qualifications
  • Experience working directly with Engineers on product enhancements

  • Experience in project management methodologies, business analysis, or process improvement

  • Experience with using Generative AI tools to develop product ideas, conduct product research and competitive analysis, and to author documents.

  • Experience with advertising

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants:
Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this…

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