Shop - Category Governance Solutions & GTM Manager

Tik Tok Shop - Category Governance Solutions & GTM Manager

Location:

Seattle

Employment Type:

Regular

Job Code:

A85200

• Identify and diagnose trust, compliance, and user experience challenges specific to industries, categories, critical shopping scenarios, and key seller or creator segments.
• Establish governance solution strategies and outcome frameworks. Define baselines, success metrics, and guardrails; size business opportunities; and prioritize initiatives based on customer impact, commercial value, risk exposure, governability, and feasibility.
• Lead cross-functional delivery from category standard-setting and solution design to policy updates, product iterations, and business engagement to elevate user experience. Orchestrate collaboration across Governance, Experience, Product and Category Management teams to ensure milestone delivery and target outcomes.
• Own go-to-market (GTM) strategy and adoption. Formulate comprehensive rollout plans, align operational readiness, drive seller and creator understanding and compliant participation, and translate governance improvements into visible, credible customer trust.

• Minimum Qualification(s)- Bachelor's degree or equivalent practical experience; 3+ years of professional experience in product strategy, operations, governance, or consulting.
• Hands-on experience in governance, trust and safety, moderation, or policy enforcement within an e-Commerce marketplace or digital platform, with a proven ability to balance customer experience with business growth.
• Strong problem-framing capabilities, with the ability to translate ambiguous industry or category challenges into structured problem statements, target populations, actionable solution paths, and measurable business outcomes.
• Ability to synthesize quantitative data and qualitative insights (customer feedback, user research, case studies) into well-supported priorities and decisions. Demonstrated experience in defining outcome metrics, baselines, guardrails, A/B experiments, and post-launch evaluation.
• Demonstrated ability to lead complex cross-functional initiatives through influence, align stakeholders with competing priorities, navigate strategic trade-offs, and drive work from diagnosis to measurable results.
• Experience developing and executing go-to-market (GTM) strategies for new products, programs, or operational changes, including launch readiness, merchant/creator enablement, adoption, and post-launch iteration.

The base salary range for this position in the selected city is $115520 - $198360 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

• day one access to medical, dental, and vision insurance
• 401(k) savings plan with company match
• paid parental leave
• short-term and long-term disability coverage
• life insurance
• wellbeing benefits
• 10 paid holidays per year
• 10 paid sick days per year
• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: