Bus Development Manager, Scale Sales, CSC, CSC SMB

Amazon Web Services (AWS) is seeking a results-driven Program Manager to serve as the operational backbone of our SMB and ISV Cloud Sales Center (CSC) organization. In this role, you will design, launch, and measure sales campaigns that drive pipeline growth and revenue acceleration across 140+ sellers spanning multiple districts and segments.

You will own the end-to-end campaign lifecycle — from identifying high-impact sales plays aligned to S-team priorities, through execution tracking, to closed-loop performance reporting that gives leadership real-time visibility into what's working and where to double down. You are the force multiplier that enables 14 District Managers to stay focused on developing sellers and closing deals, while ensuring strategic initiatives execute with programmatic rigor across the entire business.

This role sits at the intersection of sales strategy, enablement, and operational excellence. You will partner closely with front-line leaders, cross-functional teams (Partner, Marketing, SA, Product), and senior leadership to turn high-level goals into actionable, repeatable sales motions that scale.

• ** Campaign Design & Launch**:
  Architect and launch sales campaigns/plays (e.g., product-led plays, for Kiro, Agent Core, IPMM; migration plays; partner-sourced plays) with clear targeting criteria, seller talk tracks, execution timelines, and success metrics.
• ** Closed-Loop Reporting & Mechanisms**:
  Build and maintain campaign performance dashboards and W /M  reporting mechanisms that track adoption, pipeline created, conversion rates, and revenue impact at the district and seller level.
• ** Cross-Functional Coordination**:
  Serve as the single-threaded owner for coordinating cross-org initiatives — removing the coordination tax from DMs by driving alignment across Partner, Marketing, SA, Product, and Enablement teams.
• ** Enablement Content & Playbooks**:
  Develop seller-facing enablement assets (one-pagers, call guides, objection handling, competitive positioning) that accelerate ramp on new plays and ensure consistent execution.
• ** Sprint Cadence Management**:
  Own the campaign sprint calendar — defining 2-4 week execution sprints, facilitating kickoffs, running mid-sprint inspections, and delivering retrospectives with actionable insights.
• ** Goal Execution Support**:
  Translate S-team goals and leadership priorities into district-level action plans with clear owners, milestones, and escalation paths.
• ** Performance Analysis & Optimization**:
  Analyze campaign data to identify top-performing plays, rep-level execution gaps, and segment-specific patterns — then recommend adjustments to improve outcomes in subsequent sprints.
• ** Stakeholder Communication**:
  Provide consistent, data-driven updates to senior leadership on campaign health, emerging risks, and strategic recommendations.

You start the morning reviewing campaign performance data, identifying which teams are on pace and where intervention is needed. Mid-morning, you're partnering with a District Manager and technical resources to finalize targeting and messaging for an upcoming sales play. After lunch, you facilitate the weekly campaign standup — a fast-paced inspection cadence where leaders report on execution, share wins, and elevate blockers.

In the afternoon, you're building the closed-loop report that ties pipeline back to the campaigns that sourced it, drafting the narrative for leadership on what's working and what needs to pivot.

No two days look the same, but the through line is consistent: you're the connective tissue between strategy and execution, ensuring the sales org runs with operational rigor while front-line leaders stay focused on their sellers and…