Product Manager AQ

In partnership with Aquent, we are seeking an exceptional leader to join a pioneering organization dedicated to guiding families through significant, high-stakes decisions, making a profound impact on their lives. This company operates at the intersection of technology and human-centered service, empowering individuals to navigate complex life choices with confidence and clarity. Our client is committed to leveraging cutting-edge product strategies to ensure their platform remains a trusted authority, particularly in categories where expertise, credibility, and decision quality are paramount.

This pivotal product leadership opportunity offers a unique chance to define how individuals find, trust, and choose essential services, driving sustained organic acquisition and innovating within the evolving landscape of AI-mediated discovery. You will be instrumental in building the product-led growth systems that transform initial interest into qualified, high-intent engagement, directly influencing market leadership and impact in a mission-driven environment. Your expertise will directly shape the company’s digital footprint and how millions discover essential services, making a tangible difference in their lives.

You’ll lead strategic initiatives that bridge the gap between user intent and trusted solutions, setting new standards for how expertise and credibility are presented in an increasingly AI-driven world.

• Lead product strategy and roadmap for platform performance across traditional, AI-mediated, voice, and agentic search, maintaining and extending leadership in AI search citation share.
• Translate complex SEO signals, algorithm shifts, and discovery changes into actionable product decisions and roadmap priorities, collaborating closely with specialists.
• Define and evolve the company’s presence across the AI-mediated discovery landscape, including AI search citations, conversational query coverage, structured data for AI grounding, integrations, voice interfaces, and agentic endpoints.
• Monitor and interpret shifts in AI platform behavior and discovery landscapes, translating insights into product guidance and prioritization to achieve accelerated organic acquisition growth in high-intent segments.
• Evolve AI discovery measurement frameworks and tooling to support new channels and novel approaches, effectively measuring new surfaces.
• Build direct acquisition loops into product surfaces, integrating features like sharing, comparison tools, decision aids, and community-driven content.
• Collaborate with product peers to embed product-led growth mechanics that drive organic acquisition without paid spend, implementing at least one product-led growth loop within a core flow.
• Define metrics, baselines, and targets for organic and AI discovery, sizing opportunities and leading learning agendas.
• Translate ambiguous discovery signals into actionable product bets and investment recommendations.
• Embed authority, expertise, and trust signals into product surfaces and content systems, vital for high-stakes decision categories, and meaningfully strengthen these signals within product surfaces.
• Ensure AI systems accurately reflect credibility signals like review integrity, content quality, and decision support depth.
• Develop a clear point of view on AI disintermediation risk and integrate it into the product roadmap, potentially launching and attributing at least one new distribution surface (e.g., an integration, voice endpoint, or agentic integration).

• 7–10+ years of experience in SEO, organic growth, product strategy, or related roles.
• Demonstrated depth in SEO fundamentals and a proven track record of shipping product surfaces that…