Shop - Product Manager, Livestream Seller Tools

About the team

Our Creator and Affiliate Product team builds the bridge between inspiration and commerce. We design the platforms, tools, and marketplaces that empower creators to showcase merchandise and drive tangible growth for merchants. Within this ecosystem, the Seller Live team specializes in streamlining the live streaming experience, creating frictionless tools that help sellers connect with their audience in real time and convert engagement into sales.

• Develop a deep understanding of e-commerce live streaming, including the business dynamics of merchants and creators. Identify growth opportunities and design end-to-end solutions across pre-live, in-live, and post-live stages to systematically improve live supply and operational efficiency.
• Demonstrate strong business acumen and ownership of outcomes. Break down complex problems into actionable strategies, and drive structured, scalable solutions to address key bottlenecks in merchant and creator operations.
• Gather first‑hand insights through direct engagement with merchants and creators, and translate them into product strategies and solution designs. Ability to abstract common patterns from individual cases, identify root causes, and assess broader impact.
• Develop a deep understanding of the U.S. market, including merchant/creator business models and user behavior. Leverage landscape insights to continuously strengthen strategic judgment and product decision‑making.

• A minimum of 3 years’ experience in product management in Consumer‑Facing mobile or web / Internet companies.
• Strong cross‑functional collaboration and project management skills, with the ability to drive high‑quality and efficient execution.
• Fast learner with strong ownership and self‑motivation. Passionate about work, innovative, resilient, and capable of critical thinking.
• Excellent communication, coordination, and stakeholder management skills. High level of energy, accountability, and team spirit.

• Familiar with Tik Tok and mainstream e‑commerce platforms, experience in content‑based e‑commerce is highly preferred.
• Experience with live streaming tools or platforms.
• Experience in internet product roles; background in e‑commerce or retail is preferred. Experience with live streaming products is a strong plus.

Tik Tok is the leading destination for short‑form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.

When we create and grow together, the possibilities are limitless. Join us.

Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At Tik Tok, our…