Food and Beverage Product Strategy Manager

Holland America Line has been exploring the world since 1873. Our ships offer innovative features and enriching experiences focused on destination exploration and personalized travel, inviting guests to savor the journey.

The Food & Beverage Product Strategy Manager is responsible for driving the design, testing, and launch of new and enhanced food and beverage offerings and product development across Holland America Line (HAL) and Seabourn (SBN), with a strong focus on innovation and automation. This role manages the end-to-end innovation pipeline, translating business strategies into scalable products, programs, and process improvements that can be successfully implemented across the fleet.

The position identifies emerging trends, evaluates new technologies, and recommends automation opportunities that improve consistency, efficiency, and overall business performance. The Food & Beverage Product Strategy Manager leads product testing, pilot programs, and performance analysis, using data and stakeholder feedback to measure results and guide continuous improvement. Working closely with Culinary Operations, Information Technology, Procurement, and Supply Chain teams, this role ensures cross-functional alignment and successful execution of strategic initiatives.

The position serves as a subject matter expert, providing guidance on food and beverage product strategy, innovation, and operational best practices that support organizational goals. The ideal candidate possesses strong project management, analytical, communication, and problem-solving skills, along with experience in hospitality, food and beverage operations, product development, and technology-enabled innovation.

Here’sa summary of what Holland America Line is looking for. Isthisyou?

• Manages the development and advancement of food and beverage product strategies that support guest satisfaction, revenue growth, and operational objectives across HAL and SBN. Identifies opportunities to enhance existing offerings and introduce new products, services, and experiences that align with evolving guest preferences and market demands. Conducts industry research and trend analysis to evaluate emerging concepts and determine their potential value to the business.
  
  Maintains a structured portfolio of development initiatives and ensures priorities align with strategic objectives and available resources. Develops recommendations that balance guest experience, operational feasibility, and financial considerations. Partners with stakeholders to define project goals, timelines, and implementation requirements. Serves as a subject matter expert on product strategy and innovation, providing guidance that supports long-term business growth and differentiation.

• Evaluates emerging technologies and automation solutions that enhance food and beverage operations, improve consistency, and increase efficiency across the fleet. Researches new tools, platforms, and digital capabilities to determine their applicability within onboard and shoreside environments. Develops business cases that assess anticipated benefits, investment requirements, operational impact, and implementation considerations. Collaborates with Information Technology and business leaders to support the evaluation, selection, and adoption of approved solutions.
  
  Identifies opportunities to streamline workflows, reduce manual effort, and improve scalability through technology-enabled processes. Supports implementation activities and promotes sustainable adoption by ensuring solutions align with operational needs. Monitors outcomes and recommends adjustments that maximize value and support continuous improvement objectives.

• Designs and manages product testing initiatives to evaluate new concepts, enhancements, and operational improvements before broader deployment. Establishes clear success measures and key performance indicators to assess initiative effectiveness and business impact. Collects and analyzes quantitative and qualitative data from guests, crew, operational teams, and financial results. Translates findings into actionable recommendations that support informed decision-making and continuous improvement. Evaluates performance trends to identify opportunities for refinement, expansion, or optimization.
  
  Measures product effectiveness against defined…