Shop - Product Manager - Customer Engagement Product Manager

Responsibilities
About the team
We are seeking a senior product leader to join our US Tik Tok Shop User Growth team. The User Growth team plays a core role in the acquisition, activation, engagement, and retention of billions of users/customers world wide. We are building platforms, leveraging data & ML models, and providing end-to-end solutions to power the global growth of Tik Tok Shop.

Responsibilities
- Responsible for building platforms that power the user growth of Tik Tok Shop (E-commerce business) globally
- Set the vision, strategy, and roadmap for UG Platform(s)
- Work collaboratively with global and XFN teams (Product, Eng, Marketing, Data Science and Prod Operations, etc) to execute effectively on the defined roadmap
- Build an in-depth understanding of the needs of Acquisition and Customer Lifecycle teams and the nuances in their operations across different regions
- Author comprehensive PRDs and work with Product, Eng, Operations, and Marketing teams to drive them to launch
- Work with ML and Data Science teams to identify opportunities primed for optimization through the deployment of ML models
- Accurately estimate and measure the impact of launches, establish and monitor key performance metrics
- Be an effective communicator of the vision and progress of your area to your working teams, leadership, and across the org
- Analyze market trends and recommend appropriate pricing strategies based on data-driven insights
- Develop and maintain revenue metrics and forecasts and use them to recommend pricing strategies
- Collaborate with XFN teams to enhance pricing and promotion strategies and optimize revenue and profitability

Qualifications


Minimum Qualifications
- Bachelor's degree in business, computer science, economics, supply chain, or a related field.

- Experience with team management and independently responsible for core business metrics.
- Strategic and logical thinker with effective planning, analytical, and problem-solving abilities.
- Passionate about understanding user demands from different cultural backgrounds.
- Excellent communication skills and can work cross-functionally in a globally collaborative environment.

Preferred Qualifications
- Masters Degree in Business, Economics, Computer Science or a related field.
- 5 years of relevant experience in E-commerce or operations in a technology company.

- Experience with subscription and/or loyalty programs is a plus.
- Familiarity with SQL is a plus.

About Tik Tok
Tik Tok is the leading destination for short-form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Inspiring creativity is at the core of Tik Tok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.

When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion
Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our…