Corporate Partnership Operations and Sales Analyst

Description

The Seattle Storm is seeking a highly organized and detail-oriented Corporate Partnership Operations and Sales Analyst to support the growth and efficiency of our sponsorship business. This role is a key driver of the day-to-day operations that fuel both new business and current clients, equipping the Corporate Partnerships team with the tools, systems, data, and insights necessary to maximize revenue and deliver best-in-class results for our partners.

This role is hands-on and execution-focused, requiring someone who thrives on managing details, building systems, and delivering actionable insights that move the business forward. We need someone who knows how to build something from scratch and leverage experience and insights to make best-in-class recommendations, processes, and repeatable systems that level up our game. This role reports to the Chief Commercial Officer and will collaborate with the VP of Business Intelligence on organization-wide initiatives.

Other duties, responsibilities, and activities may change or be assigned at any time with or without notice. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

Business Development and Retention Support

• Streamline and optimize sales processes to improve team efficiency and effectiveness.
• Manage sponsorship inventory across current partners and prospective opportunities, ensuring real-time accuracy through timely updates, including packages, pricing, and more.
• Oversee new outreach campaign strategies, execution and lead management.
• Lead the strategic development and ongoing maintenance of sales materials; supervise creative and deck design.
• Ensure sales materials are consistently timely, relevant, and tailored to prospect objectives.
• Provide real-time data and insights that inform proposals and support customer success.
• Lead exploration of new platforms and systems that deliver measurable results for clients.

Sales Campaigns & Reporting

• Own strategy, execution, and reporting of sales campaigns, leveraging programs like Wolf Cycle and other innovative sales approaches.
• Identify new and emerging sponsorship categories to target.
• Develop and maintain dynamic reporting tools for revenue tracking, forecasting, and campaign performance. Provide leadership with timely insights that support decision-making and long-range planning.
• Work with VP of Business Intelligence to align department-level efforts with organization-wide frameworks and support with development of executive level reporting.

Data, Insights & Analytics

• Lead the collection, management, and reporting of data for current and prospective partners, in compliance and in concert with organization-wide data policies
• Lead the collection, management and uploading of data to data warehouse.
• Manage tools and platforms such as You Gov, Sponsor United, Apollo, survey results, demographics, fan data (in snowflake environment data warehouse) and viewership metrics to produce actionable insights.
• Collaborate with marketing to turn these insights into digestible visual formats to share with stakeholders.
• Establish a data-driven approach to sponsorship sales, ensuring the team is equipped with tailored insights for each prospect and partner.
• Partner with Marketing and other internal/external stakeholders to compile and share season-long campaign metrics, real-time reporting, event recaps, and end-of-season summaries.

Technology & Systems

• Maintain technology platforms, own inventory management and tracking and data reporting.
• Oversee relationships with third-party vendors to manage the sponsorship valuation process.
• Own the team’s CRM (Dynamics), sales tools, and analytics platforms, ensuring integrations are optimized for usability and accuracy.
• Manage and support full team adoption of CRM (Dynamics)
• Continuously assess tools and processes to drive efficiency, improve adoption, and support business needs.

Partner Activation, Engagement & Collaboration

• Participate in current and prospective partner meetings to provide data-driven insights and elevate the sales narrative as required.
• Create high-impact insights, tools, and programs that help position the Storm as the premier team to partner with.
• Collaborate across departments to ensure alignment, consistency, and measurable business impact.
• Participate in game-day activation and activities as assigned.

Sales Operations & Financial Reporting

• Own accurate forecasting, tracking, and reporting of new…