Director of Individual & Family
Listed on 2026-11-06
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Business
Corporate Strategy, Marketing Strategy
At Delta Dental of Washington our vision is that all people can enjoy good oral and overall health, with no one left behind. We succeed because of a shared commitment to a set of values that guide everything we do for our customers, for our communities, and for each other. We are Accountable. We lean in with Courage. We stay Curious.
We are Inclusive. We act with Integrity.
Join our team as the Director of Individual & Family and lead the strategy that expands access to high-quality dental coverage across Washington . In this highly collaborative leadership role, you will set the vision, translate ideas into strategy, and lead a long-term product roadmap that delivers meaningful value. You will partner across teams to remove barriers, uphold quality standards, meet key milestones, and achieve business objectives.
In this role, you will lead the strategy for a growing market that helps people access dental benefits beyond employer-sponsored coverage. You will shape solutions for a diverse customer base, including people who are uninsured or underinsured, participate in state-sponsored programs, or purchase coverage directly, and create an experience that earns long-term trust and loyalty. By connecting customer insights, market opportunities, and business priorities, you will build and execute a strategy that attracts and retains members while strengthening the full portfolio of coverage options available to them.
We offer a highly competitive medical, dental and vision plans as well offering a generous 401k match and all employees start accruing vacation and sick time from their very first day. We empower employee development through our tuition reimbursement plan, professional development plans, and employee-led communities.
The pay range for this position In Western Washington varies between $ $ and for Eastern Washington varies between $ - $. Washington Dental Service and its affiliates, including Arcora Foundation, Delta Dental of Washington, and Tri Forza Corp. intends to offer the selected candidate a base pay within this range, dependent on job-related, non-discriminatory factors such as experience. Base pay will also be adjusted based on the candidate's geographic location.
Essential Responsibilities include the following:
The list of responsibilities listed is not intended to be comprehensive. Washington Dental Service and its affiliates, including Arcora Foundation, Delta Dental of Washington, and Tri Forza reserve the right to change the responsibilities at any time with or without notice.
- Lead research that informs product strategy and the product roadmap.
- Turn customer research and data into clear insights, informed decisions, and measurable outcomes.
- Assess competitors, market trends, and opportunities for growth.
- Define business and customer outcomes, develop products and marketing programs, and partner across teams to deliver them.
- Build and manage a product roadmap that aligns teams and supports strategic goals.
- Partner with customers and stakeholders to set development priorities.
- Inspire teams to deliver high-quality products and marketing programs.
- Recommend new ideas that expand the product portfolio and support the long-term vision
- Create a culture of agility, timely execution, and continuous learning.
- Own the Individual Market profit and loss (P&L).
- Set, communicate, and track key product performance measures.
- Manage external media agency partners to attract new members efficiently.
- Monitor product performance and operations to provide a seamless member experience.
- Build strong relationships with customers, business leaders, and strategic partners.
- Develop coordinated launch and communication plans for new products and services.
- Prepare short- and long-term forecasts and analysis, and provide clear recommendations to leaders.
The experience, skills, and education needed to succeed in the position are outlined below. These requirements are representative of the knowledge, skills, and abilities required to successfully perform the essential functions of the role.
- Bachelors degree in marketing, business, or a related field; an MBA is preferred.
- 1 0+ years of progressive experience in marketing and product management, including at least five years leading and developing high-performing teams.
- Demonstrated success redesigning and improving the end-to‑end…
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