Senior Designer, Art Direction – Lifestyle

Who We Are:

At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.

Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.

Our brand values help bond us together and drive our success:

• Runner First – We act in the best interest of the runner
• Word is Bond – We do what we say we’ll do
• Champion Heart – We give our all in everything we do
• There is no “I” in Run – We stay generous with our humanity
• Keep Moving – We find ways to move every day, because joy is kinetic!

We welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re all moving towards something. Let’s run there.

The Brooks Creative team imagines/designs/curates/manifests creative concepts, campaigns, and assets that define and express the Brooks brand. Web, digital, events, print, retail, packaging – even porta potties – are our canvas and runners are our inspiration. Our growing team seeks a Digital Designer to develop digital marketing creative to support eCommerce, articles, CRM, social, and more.

As the Senior Designer, Art Direction – Lifestyle at Brooks, you will bring Brooks’ creative vision, energy, and runner insight to make Brooks the brand runners love. You must be ready to lead any creative project that comes your way, from campaign concept development, video and photo art direction, image and story board planning, creative guide development to designing final assets that inspire runners and style seeks, and the running community.

• Partner with writers and other creatives to create breakthrough creative campaign ideas to reach new runners and style seekers with the Brooks brand voice.
• Partner with the Senior Manager, Lifestyle on video and image art direction from pre-/postproduction, including concept art direction, story boards, location and talent choices, on-set lead, image and video editing, crop recommendations, music selection, application of motion graphics and final color.
• Successfully solve visual communication challenges through impactful design.
• Develop graphics and layouts for product illustrations, company logos, and websites.
• Prepare compositions of concepts and discuss them with clients and/or management and make necessary changes.
• Lead, collaborate and prepare concepts, storyboards and visual art direction and present them to stakeholders and senior leaders
• Be the on-set lead for creative and ensure that image and video assets are captured as planned while staying within production time limits
• Select final image assets, provide retouch notes, and review with creative leadership and stakeholders.
• Problem solve and find multiple design solutions, especially under narrow parameters or strict budget.
• Collaborate with Brand Creative and Brand Production team members to find the best strategic, onbrand solutions in consultation with marketing partners.
• Mentor and support other designers, and partner with freelancers to ensure Brand Creative goals are met.
• Translate complex product technology into easy-to-understand stories.
• Drive creative development from concept to design completion, including concepts, sample layouts, story boards, and art direction for video and photography.
• Conceptualize and develop creative assets for the Brooks website, social platforms, email, print, events, and retail.
• Strategically consider how a story can be told across multiple formats.
• Create the finished design assets for all elements of creative brand projects, this includes all printed and digital elements.
• Prepare creative concepts and present them to marketing partners and senior leaders.
• Respond to design critiques with multiple solutions, especially under narrow parameters or strict budgets.
• Manage multiple projects simultaneously in a fast-paced environment.
• Gain and maintain a current and deep understanding of Brooks products and what matters to runners and style seekers.
• Stay up to date with new…