Creative Lead

Gradial is a Seattle-based startup enabling digital experiences at the speed of thought. We empower marketers and creatives to implement their ideas directly, with software that adapts over time. Our platform automates website and design system updates, large-scale migrations to new design systems, and continuous content optimization while adhering to company and product brands.

Backed by world class investors, we’re looking to scale our platform and expand our team. At Gradial, we operate with extreme ownership, bias towards action and critical path planning. We tackle problems from first principles, question assumptions, and find creative solutions. If you want to take risks, work on groundbreaking technology, and see the direct impact of your work, Gradial is where you belong.

As Creative Lead at Gradial, you’ll own and shape our visual and brand identity across every brand surface, from website and product marketing to motion, social, decks, and everything in between.

This is not a maintenance role. You’ll translate complex concepts like AI agents, automation, and orchestration into design that feels clear, confident, and human. You’ll work closely with Product and Go-To-Market to ensure what we say externally reflects what we’re actually building internally.

If you have exceptional taste, strong opinions, and the ability to move fast without sacrificing quality, this role gives you meaningful ownership over how Gradial looks, feels, and shows up in the world.

• Shape and evolve Gradial’s visual identity across all brand touchpoints, including website, product marketing, email, decks, social, infographics, and motion explainers
• Translate complex technical ideas into brand-aligned design that feels intuitive, modern, and human
• Partner closely with Product and GTM to ensure brand, messaging, and product reality are always aligned
• Raise the bar on design quality, polish, clarity, and boldness across the company
• Move quickly while maintaining a high standard, knowing when to refine and when to ship
• Set and uphold an extremely high quality bar, pushing back when work doesn’t meet it
• Build and maintain strong visual systems that scale, not just one-off assets

• Strong design instincts and clear opinions, with the ability to articulate and defend design decisions
• Demonstrated experience building modern, intentional brands or products
• A systems-oriented mindset. You care about consistency, cohesion, and long-term scalability
• Comfort starting from a blank page and navigating ambiguity
• Ability to operate independently without large teams, rigid processes, or perfect briefs
• Experience designing across multiple surfaces (web, marketing, motion, presentation, social)

• Taste - you have a sharp eye for what looks and feels right, and consistently make design decisions that elevate the brand
• Clarity - you turn complex ideas into design that is intuitive, confident, and easy to understand
• Momentum - you move fast, ship thoughtfully, and keep work progressing without sacrificing quality

The salary range for this position is $145,000 – $165,000 annually. Final compensation will be determined based on factors such as experience, skills, and qualifications. In addition to base salary, this role may be eligible for performance-based bonuses and equity awards. Gradial offers a comprehensive benefits package, including medical, dental & vision insurance, 401K retirement plan, paid time off, paid sick leave and other employee wellness programs.

• Learn quickly and actively seek out new challenges.
• Embrace AI as a core tool for problem-solving, creativity and scale.
• Show a strong work ethic, high ownership and bias toward action.
• Communicate clearly, directly and with curiosity.
• Thrive in fast-paced, hyper-growth environments where building better > maintaining status quo.

As an AI-first company, we prioritize AI literacy as a core competency in our hiring decisions. We’re excited by candidates who thoughtfully apply AI tools in their work, but during interviews we’re focused on you. This is your opportunity to show how you…