Director of Marketing, Undergraduate Admissions

Director of Marketing, Undergraduate Admissions

FLSA Status: Exempt

Months Per Year: 12

Hours Per Week: 37.5

Employment Status: Full-Time

Work Model: Hybrid Eligible*

Seattle University will be one of the most innovative and progressive Jesuit and Catholic universities in the world, educating with excellence at the undergraduate, graduate, and professional levels. We embrace an intersectional framework for defining diversity in its broadest sense, including differences in gender, gender identity, race, ethnicity, generational history, culture, socioeconomic class, religion, sexual orientation, national origin, citizenship status, political perspectives, geographic origin and physical ability.

Seattle University strives to be a welcome, open and safe campus climate for all whole arn, live and work at Seattle University.

• Effective Team
  
  Collaboration:
  
  Works harmoniously with others towards a common goal, leveraging individual strengths to achieve shared objectives.
• Emotionally Intelligent Communication: Engages in a skillful exchange of information, thoughts, and feelings, verbally and non-verbally.
• Ethics and Integrity: Demonstrates an unwavering commitment to honesty, professionalism, and alignment with our Jesuit mission in all actions and decisions.
• Flexibility and Innovation: Embraces change, approaching problems with curiosity adaptability, and is committed to making a positive impact.
• Mindful Inclusion: Fosters mindful inclusion by consciously creating a workplace that celebrates differences, embraces cultural humility, and empowers uniqueness.
• Outcomes-Driven Orientation: Sets clear objectives, pursues excellence, and delivers measurable outcomes while upholding Jesuit Catholic values.

The Director of Marketing – Undergraduate Admissions is responsible for helping Seattle University to drive excellent undergraduate enrollment results through strategic planning, execution, and assessment of integrated marketing and communications efforts that drive undergraduate student recruitment, application growth, yield, and enrollment at Seattle University. Positioned at the intersection of Undergraduate Admissions and Marketing and Communications, this role ensures the cohesive development and delivery of messaging across all stages of the prospective student lifecycle from initial inquiry to matriculation.

The Director manages communication and content strategies across multiple platforms, including print, web, email, text, and digital media.

• In collaboration with Marcom and Admissions, oversee planning, production, and distribution of all undergraduate admissions print materials, including viewbooks, postcards, brochures, and yield communications.
• Lead and execute the full lifecycle of prospective student email and text campaigns through Slate Deliver, from inquiry to matriculation (including search, application, admission, and anti-melt campaigns), maintaining a consistent university voice and brand.
• Maintain close communication with the undergraduate enrollment recruitment teams (first-year, transfer, international) to understand the unique needs of each population.
• Serve as content manager for the undergraduate admissions website, facilitating updates, audits, and user experience improvements in collaboration with the university web team.
• Collaborate with Marcom and external vendors to support digital advertising, paid search and social media campaigns, virtual tours, and video projects.
• In coordination with the Undergraduate Admissions Slate Captain to build and manage student admissions Slate portals ensuring a personalized and consistent user experience.
• Work in partnership with offices across campus (e.g., Student Financial Services, academic departments, International Student Center, Athletics) to plan and deliver integrated messaging to prospective students.
• Coordinate internal messaging calendars and ensure consistent voice, tone, and branding across all platforms.
• Ensure the recruitment team utilizes accurate brand guidelines.
• Provide strategic insight and tactical support for signature recruitment events and invite campaigns.
• Con…