Sr. GTM Engineer, Marketing

About Hiya At Hiya, we’re making business calls more trusted, useful, and effective.

Voice remains one of the most important ways businesses communicate with their customers, but the value of a call depends on trust. When customers do not recognize who is calling or why, important conversations are missed, customer relationships suffer, and business outcomes are harder to achieve.

Hiya helps businesses create trusted calling experiences that benefit both sides of the conversation: enterprises can reach customers with confidence, and customers can answer with confidence. Our products support branded business calling, trusted caller identity, call performance insights, customer engagement, and voice security capabilities that help businesses strengthen relationships and improve outcomes.

This role sits in a core business area for Hiya and is focused on helping SMB and enterprise customers succeed.

About the Role We're hiring a Sr. GTM Engineer, Marketing to transform Hiya's website into an AI-powered, revenue-driving digital growth engine. This role sits at the intersection of marketing, engineering, and product—responsible for leading our migration from Webflow to a headless CMS architecture while partnering closely with Marketing leadership to bring positioning, campaigns, and GTM initiatives to life through high-performing digital experiences.

You will own website KPIs including traffic growth, engagement, conversion rate, and pipeline contribution, while architecting systems that enable rapid experimentation and global expansion.

This is a high-ownership role with direct impact on how Hiya reaches customers, communicates value, and scales globally—making it central to our ability to restore trust in voice at scale and deliver on the promise of safer, more useful phone calls.

We're looking for a marketing-minded engineer or technical marketer—someone who understands buyer psychology and funnel performance as deeply as frontend architecture, and who sees AI as a structural capability for reimagining how digital experiences are built, personalized, and scaled.

As AI continues to reshape how calls are placed, screened, and answered, our digital presence must evolve with the same level of intelligence and adaptability we bring to the voice channel itself.

What You'll DoOwn the end-to-end buyer journey across awareness, consideration, and conversion stages, translating positioning and campaign strategy into compelling, high-converting web experiences

Lead migration from Webflow to a modern headless CMS (e.g., Contentful, Sanity, Storyblok), architecting a scalable React/Next.js-based frontend that maintains strong engineering standards while enabling marketing speed

Build modular systems that enable rapid deployment of campaigns and landing pages, increasing experimentation velocity across enterprise and PLG segments

Integrate AI agents and LLM APIs to power dynamic content generation, personalized experiences, SEO/GEO optimization workflows, and scalable localization—reimagining what's possible in digital marketing

Own international website expansion across 20+ markets, designing and scaling multi-language, multi-region architecture with localization workflows, regional SEO optimization, and global compliance standards

Architect and implement event tracking, data layers, and attribution frameworks, maintaining hands-on ownership of tools such as Google Analytics 4, Amplitude, and Google Tag Manager Ensure clean data flow between website, CRM, marketing automation, and PLG systems, aligning web experimentation with paid, organic, lifecycle, and product initiatives

Develop hypotheses and testing roadmaps to improve performance of top pages, owning website KPIs and making tradeoffs between speed,…