Digital Game Marketing Manager

We at Ravensburger are both a truly global company and a family. As a bunch full of different characters and personalities with heart and a passion for achieving our goals together, we offer a great range of entertainment for children and families. What drives us forward? A shared sense of purpose. Together we are working on creating something meaningful - pure fulfillment for your career!

• Lead the global marketing strategy and go-to-market plan for the Disney Lorcana digital game across launch and live-service operations, developing audience, acquisition, engagement, retention, and loyalty strategies to grow and sustain the player base.
• Drive and deliver campaigns across paid, owned, earned, creator, platform, community, and partnership channels, translating game features into compelling campaigns, messaging, and player experiences.
• Develop marketing plans for launches, feature updates, card set releases, in-game events, and seasonal content, using player insights, community feedback, and performance data to identify growth opportunities and optimize results.
• Define KPIs, measurement plans, and reporting dashboards; analyze campaign and player performance; deliver recommendations to improve acquisition, engagement, and retention; and stay informed on gaming, live-service, and player trends to guide strategy and innovation.
• Partner with digital, marketing, product, development, publishing, community, creative, and regional teams to deliver successful launches and player experiences; align stakeholders around priorities, timelines, asset needs, and launch readiness; manage budgets, campaign execution, approvals, and stakeholder communications; and travel approximately 10%, including internationally.

• 5+ years of experience in digital game, growth, lifecycle, or product marketing, with experience in live-service, free-to-play, mobile, or PC games preferred.
• Proven success driving player acquisition, engagement, and retention, with strong analytical skills and experience using data, testing, and insights to inform decisions.
• Experience developing integrated campaigns for game launches, live events, or content updates, and the ability to translate player insights and game features into compelling marketing strategies.
• Understanding of digital card games, TCG audiences, and community-driven marketing preferred, with a passion for TCGs, Disney, and Disney Lorcana.
• Excellent communication skills, a collaborative mindset, and the ability to lead through influence in a fast-paced environment.

Salary Range: $95,000- $142,000 USD annually

Get awesome discounts on various products. Sweet deals just for you!

Need support? Our Employee Assistance Program (EAP) offers confidential help for you and your family, from stress management to legal advice. Experts and resources are at your service!

Work-life balance is key. Our flexible hybrid work schedule makes it easy to blend work and life seamlessly.

Customize your coverage with home, car, pet, travel, legal, jewelry, and identity theft insurance. All-around protection!

With Flexible Spending Accounts (FSA), you can allocate part of your paycheck for medical or dependent care expenses. Enjoy more cash in your pocket and smart savings!

You can defer up to an annual maximum based on current year IRS regulations. If you're 50 or older, you can make a “catch-up” contribution based on allowable IRS regulations.

• Safe Harbor:
  Get a 100% match on the first 4% of your elective deferral per payroll period with True-up.
• Immediate Vesting:
  Enjoy 100% immediate vesting from day one.

Join us and enjoy…