FP&A Manager, Digital

REI Co-op is united around discovering, building and celebrating better ways of working in this world, all so that people can find and pursue a love of the outdoors. When you work for the co-op, you can do your best work with support to live your best life. You also play a part in shaping the future of the outdoors for people and our planet.

This Finance Manager role contributes to REI's success by driving profitability improvement in the Digital channel in addition to core FP&A responsibilities of planning, forecasting and analysis. You will provide strategic finance support to the VP of Digital and help leaders make fact- and finance-based decisions.

Partner with Digital leadership to evaluate and prioritize strategic investments, providing financial insights and business case support for key initiatives. Lead financial planning activities, including annual budgets, long-range strategic plans, forecasts, and performance analysis. Evaluate investment opportunities, monitor financial results and key performance indicators, and serve as a trusted finance partner and strategic advisor to the Digital organization.

• Communicate clear responsibilities and practices that support teamwork and effective business results.
• Support company programs, procedures, methods and practices that reinforce REI's priorities.
• Coach, guide and develop employees while making effective staffing decisions.
• Conduct and ensure the completion of performance reviews.
• Ensure employees adhere to legal and operational compliance requirements.
• Monitor operational statistics, report trends and variances, and take appropriate action.

• Lead financial planning and analysis for the Digital business, managing one direct report and partnering with Digital leadership to drive annual budgeting, strategic planning, and financial decision-making aligned with REI's enterprise priorities.
• Evaluate and prioritize strategic investments through rigorous financial analysis, including business case development, net present value (NPV), internal rate of return (IRR), and scenario modeling.
• Develop forecasts, analyze financial performance, and provide actionable insights by identifying risks, opportunities, and key business drivers for leadership teams.
• Lead monthly business reviews, communicate performance against plan, explain variances, refine forecasts, and drive continuous improvement in planning processes, tools, and systems.
• Oversee critical financial deliverables, including Cost-to-Serve and Channel P&A reporting, while serving as a trusted finance partner and advisor to Digital leadership.
• Develop business cases and post-implementation analyses to measure investment outcomes, leverage data from SAC, SAP, BW, and CDW, and provide financial expertise on complex business and operational decisions.

• 5-10 years of financial planning and analysis experience in Finance.
• Bachelor's degree in Finance, Business, Accounting or a similar field.
• Digital/e-commerce business acumen, including 3+ years supporting an e-commerce business.
• Strategic finance and analytical leadership with proven success executing a corporate-wide budget cycle.
• Effective leadership, supervision and interpersonal skills, including experience assigning work, coaching employees and evaluating work performance.
• Experience with SAP or an equivalent planning and enterprise resource planning system. SQL experience is preferred, along with demonstrated project management skills.

We are committed to becoming a fully inclusive, anti-racist, multicultural organization. We know that there's strength in our diversity - that each employee brings unique skills,…