Sr. SEO Manager

Overview

At Pitch Book, we are always looking forward. We continue to innovate, evolve, and invest in ourselves to bring out the best in everyone. We’re deeply collaborative and thrive on the excitement, energy, and fun that reverberates throughout the company. Our extensive learning programs and mentorship opportunities help us create a culture of curiosity that pushes us to always find new solutions and better ways of doing things.

The combination of a rapidly evolving industry and our high ambitions means there’s going to be some ambiguity along the way, but we excel when we challenge ourselves. We’re willing to take risks, fail fast, and do it all over again in the pursuit of excellence. If you have a good attitude and are willing to roll up your sleeves to get things done, Pitch Book is the place for you.

The Marketing team fuels Pitch Book’s growth by generating demand, advancing brand awareness, and delivering digital experiences that convert and retain clients. We partner with Sales, Customer Success, Product, and Research to make Pitch Book’s data and insights accessible to global audiences. Within Marketing, the SEO function ensures our digital presence is discoverable, competitive, and continually optimized in a changing search landscape.

The Sr. SEO Manager will be responsible for developing and implementing effective search engine optimization (SEO) strategies that drive measurable growth and strengthen Pitch Book’s organic search visibility. This role emphasizes scalable SEO tactics and content strategies as well as generative engine optimization (GEO) and answer engine optimization (AEO) to expand visibility across global markets. The Sr. SEO Manager will also leverage technical SEO expertise to ensure site health, performance, and discoverability lab oration is key—working closely with product, content strategy, performance marketing, campaigns, demand generation, creative, marketing operations, news, and research.

The ideal candidate is an SEO expert who is highly analytical, able to design and run strategic experiments, and comfortable operating at both the strategic and tactical level.

• Develop and execute SEO roadmaps across technical, content, GEO/localization, and AEO initiatives
• Manage SEO agency relationships—setting strategy, ensuring accountability, and driving measurable ROI
• Act as a trusted partner across teams, ensuring SEO strategy aligns with company priorities
• Lead technical audits to resolve crawl, indexation, schema, performance, and site architecture issues
• Partner with engineering to scale site performance and optimize for speed, reliability, and scalability
• Implement automated interlinking and scalable sitewide SEO enhancements
• Guide content and editorial teams on keyword targeting, scalable topic clustering, and structured data
• Develop and oversee scalable link-building programs that strengthen domain authority and visibility
• Drive SEO initiatives that increase organic traffic and engagement to News & Insights
• Design and run SEO experiments (A/B, multivariate) to validate hypotheses and inform strategy
• Use data-driven insights to refine tactics and continuously optimize for both users and search engines
• Define SEO KPIs and build reporting dashboards covering rankings, traffic, conversions, and ROI
• Deliver regular performance updates and insights across the Digital Team and leadership
• Stay ahead of evolving algorithms, GEO/AEO opportunities, and SEO best practices
• Champion emerging tactics and technologies that keep Pitch Book competitive
• Lead SEO strategy for a high-impact digital growth channel with visibility across the business
• Manage an SEO agency and partner with internal teams to scale programs globally
• Drive growth in targeted organic traffic to News & Insights and other priority sections of
• Thrive in a collaborative culture that values curiosity, innovation, and measurable impact
• Support the vision and values of the company through role modeling and encouraging desired behaviors
• Participate in various company initiatives and projects as requested

• 7+ years of SEO experience with at least 2+ years…