Principal Developer

* Bachelor's or Master's degree in Computer Science, Engineering, or a related field.
* Strong web front-end development experience, including up-to-date SCSS/Typescript/JavaScript skills.
* 2+ years of hands-on experience with
** Adobe Target**, including experience with personalization strategies, test design, and optimization.
* Strong knowledge of
** audience segmentation**, customer journeys, personalization strategies, test optimization and real-time targeting.
* Strong knowledge of
** Analytics** – reporting, custom metrics, analysis workspace, and integrations.
* Experience with
** Marketo** (lead scoring, forms, campaigns) and
** Salesforce CRM** (data synchronization and campaign integration).
* Familiarity with
** Adobe Sensei
** and
** Firefly
* * for intelligent personalization and creative automation.
* Proficiency in
** Java, JavaScript, HTML/CSS**, JSON, and modern front-end frameworks.
* Experience with
** Adobe I/O Runtime, Events, APIs**, and
** Adobe Launch**.
* Strong understanding of digital marketing KPIs, testing methodologies, and agile workflows.
* Understanding of AEM workflows, Sling mapping, multi-site management, and translation framework.
* Ability to integrate with HTML/JS/CSS built by front-end developers.
* Adobe certifications in Target, AEM, Analytics, CJA or Marketo would be a plus.
* Familiarity with
** Adobe Customer Journey Analytics (CJA)
** and
** Real-Time CDP
*** Experience working in agile teams using Jira, Git, and CI/CD pipelines.
* Experience working with Adobe I/O, Adobe Launch, Customer Journey Analytics, and Power

BI.
* Proficient in agile methodologies, Jira, Git, and CI/CD pipeline tools.
* Strong web front-end development experience, including up-to-date CSS/JavaScript skills.
* Proficiency in HTML5, CSS3, and JavaScript (MVC frameworks).
* Experience with Adobe Experience Manager (AEM) 6.1 or above.
* Knowledge of Apache Sling, HTL, JCR, and OSGI.
* Familiarity with Spring MVC, J2EE, Hibernate, and Maven.
* Experience collaborating with various stakeholders.
* Understanding of Agile development methodologies.
* Ability to integrate with HTML/JS/CSS built by front-end developer
* Design and develop components, templates, dialogs, and workflows using Adobe Experience Manager (AEM) architecture (Sling, CRX, OSGI, JCR).
* Design and implement page structures, layouts, and content strategies aligned with business and UX goals.
* Design, Develop and deploy advanced personalization and testing strategies using
** Adobe Target** (A/B, XT, Auto-Target, Recommendations).
* Build and maintain AEM components and templates to support Target campaigns and dynamic content delivery.
* Integrate
** Adobe Target
** with
** AEM Sites**,
** Marketo**,
** Adobe Customer Journey Analytics
** and
** Salesforce CRM
** to power connected experiences.
* Design and manage
** audiences and segments
** using first-party and third-party data across Adobe Experience Cloud.
* Collaborate with marketing and analytics teams to define KPIs, monitor performance, and derive insights and evaluate campaign performance using
** Adobe Launch & Customer Journey Analytics**.
* Use
** Adobe I/O
** to build and manage custom integrations and extend Adobe Experience Cloud capabilities
* Implement and manage tags via
** Adobe Launch
** or GTM or other TMS for data collection and campaign deployment.
* Troubleshoot and optimize campaign performance, data integration, and platform configurations
* Troubleshoot and resolve integration, personalization, or reporting issues in collaboration with relevant stakeholders.
* Stay updated on Adobe’s evolving capabilities (Firefly, Sensei GenAI, AIO) to innovate and enhance user experiences.
* Configure and set up AEM workflows, Sling mapping, multi-site management, and translation framework.
* Provide architectural solutions for page layout and organization.
* Author personalized dynamic content and implement A/B and/or multi-variant testing.
* Collaborate with project leadership to execute implementations and provide technical guidance.
* Develop reusable code and libraries for future use.
* Translate user and business needs into functional front-end code.
* Monitor and manage the execution of test cases, including reporting.
* Design, develop, and implement data-driven software solutions.
* Proficiency in HTML5, CSS3, and JavaScript (MVC frameworks).
* Experience with front-end technologies such as CSS, JavaScript, HTML, iOS, and Android.
* Strong problem-solving abilities and a portfolio showcasing previous web development projects.
* Familiarity with web content management systems and eCommerce platforms
* Good to know React & .Net web development platform.
* Strong interpersonal, oral, and written communication and collaboration skills with all levels of management
* Strong organizational skills including the ability to adapt to shifting priorities and meet frequent deadlines,
* Demonstrated proactive approach to problem-solving with strong judgment and decision-making capability.
* Highly resourceful and…