Shop - UX Researcher

Responsibilities

About the team
Tik Tok Shop is an innovative e-commerce solution which enables merchants, brands and creators to sell products directly on Tik Tok. Being part of the Tik Tok Shop Design team member, you will be able to utilize qualitative/quantitative studies to collect user feedback, create a deep understanding and empathy for our users, and work cross-functionally with design, product, and marketing teams to meet the business needs.

On the Tik Tok Shop business design team, we believe in design that prioritizes usability, functionality, and impact. Our team, is strategically located in diverse cities, blends cultural insights and global perspectives. Centered on B2B solutions in operations and finance, we collaborate closely with stakeholders to create designs that enhance efficiency and user experiences. Join us to be part of a team pioneering design innovation and setting new industry standards.

• Partner with designers and cross-functional teams (product, engineering, marketing) to deeply understand the needs, motivations, and pain points of E-commerce consumers in the North American market and other global markets, translating insights into both UX research findings and design directions.
• Work with stakeholders to identify strategic questions that inform the E-commerce experience, balancing research objectives with design opportunities to shape the end-to-end consumer journey.
• Own the design-and-research planning process: select and tailor research methods to the question, timeline, and resourcing, and simultaneously translate findings into design concepts, workflows, and prototypes.
• Design and conduct research (qualitative and quantitative) and synthesize findings into practical, actionable insights and design recommendations that influence product and experience strategy.
• Measure the impact of design changes on user behavior and attitudes over time, using data-driven methods to explain the “why” behind outcomes and to iterate on the experience.
• Initiate foundational and exploratory research, benchmarking against relevant industries, to surface long-term possibilities and inform future design directions.

• Minimum 4+ years of combined experience in UX design and UX research, preferably in E-commerce or tech. Demonstrated ability to deliver end-to-end consumer experience work (strategy, design, validation, and measurement).
• Experience analyzing data with statistical tools/languages (SQL, Python, R, SPSS) and translating insights into design actions; familiarity with analytics/experiment platforms to measure impact.
• Portfolio or case studies demonstrating end-to-end consumer experience design work (research-informed strategy, iterations, and measurable design outcomes).

Preferred Qualifications:

• Bachelor’s degree or higher in Design, Psychology, Statistics, Sociology, Marketing Research, Economics, or related fields.
• Proficiency in a balanced mix of qualitative and quantitative methods (e.g., usability tests, interviews, diary studies, surveys, concept testing, A/B testing, analytics) and the ability to design research that informs both discovery and concrete design decisions; comfortable conducting interviews and design critiques in US/global markets.
• Strong storytelling and communication skills to influence partners and stakeholders, with the ability to articulate research findings and design rationale to non-technical audiences.

Tik Tok is the leading destination for short-form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people.

We lead with curiosity, humility, and a desire to…