Director, Social and Influencer

Director of Influencer Marketing, B2B Tech

Method Communications provided pay range

This range is provided by Method Communications. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

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Director of Influencer Marketing, B2B Tech

B2B Tech Marketing Services | Method Communications

Work Arrangement

We welcome applications from qualified remote candidates who can accommodate periodic travel to a hub office for collaboration and team meetings. Please note that we currently only operate in the following states: AL, CA, CO, CT, FL, GA, IL, MA, NJ, NM, NY, OR, TX, VA, and WA.

The Director of Social & Influencer position requires the ability to apply social media, influencer, and paid social knowledge and expertise to actionable insights and recommendations primarily for our B2B technology clients. The Director will help lead the Social Media and Influencer Account Managers in driving strategic expertise within the team, develop innovative strategies to meet and exceed client business objectives, and lead tactical execution and optimization of social media, influencer, and paid social programs.

Our award-winning team works across a diverse range of B2B sectors on some of the largest and most dynamic clients within the agency. We are looking for an enthusiastic leader and B2B social media and influencer marketing expert who brings a strategic lens to client engagement, stays up to date on the latest names and trends in social media and influencer marketing, brings an analytical eye to reportings, and is exceptional at all elements of influencer executions.

• Serve as a senior advisor and consultant for the agency, providing high-level, strategic guidance and counsel for Method staff and clients, charting teams and clients towards well-conceptualized social media, influencer, and paid social programs
• Lead and mentor the social media and influencer marketing team, focusing on professional development, coaching and best practices
• Drive knowledge-sharing while developing initiatives across the agency that help shape the future direction of Method's marketing services
• Stay current on social and influencer trends, actively testing new tools and channels to ensure Method's service offering remains competitive in the market
• Develop new skills by participating in ongoing training, workshops, etc.
• Work with leadership to manage team hours, client budgets and staffing needs
• Develop and lead training programs to upskill agency staff on social and influencer best practices and emerging trends and platforms
• Be an expert on measurement, staying current on new reporting trends, analytics and social listening tools

• Create holistic social and influencer strategies that demonstrate clear ROI and business impact for clients across various B2B technology sectors demonstrating industry knowledge and a deep understanding of your clients’ business
• Leverage digital marketing best practices across all campaigns while ensuring alignment with paid, earned, and owned media strategies
• Embody excellent concierge service and account management
• Lead critical conversations with clients with confidence, guiding them through challenges and tough feedback while advising (rather than taking orders) and being comfortable leading budget and scope conversations proactively
• Ensure all client billings are up to date and all finance queries are followed up in a timely manner
• Lead the development and implementation of social media, influencer, and paid social campaigns for assigned clients leveraging social media and influencer best-practices across all campaigns
• Build and manage effective B2B influencer content programs designed to expand reach and build engagement, overseeing outreach, relationship management, and campaign execution
• Analyze campaign performance against client KPIs and report on trends and insights to key stakeholders
• Develop content briefs to support short and long-form social content for…