Senior Product Designer - AI Assistant & Conversational UX; Bangkok

Senior Product Designer - AI Assistant & Conversational UX (Bangkok - Based, Relocation Provided)

Join to apply for the Senior Product Designer - AI Assistant & Conversational UX (Bangkok - Based, Relocation Provided) role at Agoda.

• Design end‑to‑end conversational flows across chatbots, messaging UIs, voice interfaces, and contextual surfaces on web and mobile
• Translate AI and machine learning capabilities into user‑centered features with clear, guided interactions
• Build interaction models, flows, and prototypes that communicate intent and optimize for speed, clarity, and trust
• Collaborate with AI/ML, product, and engineering to test, iterate, and scale new features
• Advocate for accessibility, usability, and design quality across all touchpoints
• Partner with content team, researchers, and other designers to define content strategies for natural, human‑centric dialogues
• Collaborate closely with the Design Systems team to ensure assistant UI components are scalable and deliver a seamless experience across chat and all app surfaces.
• Help define design principles and best practices for conversational UX at Agoda
• Align on design direction through data‑driven decisions, leveraging research and best practices, and proactively collaborating with PMs and stakeholders to validate concepts via user testing, experiments, or data analysis

• 6+ years of experience in product or interaction design, ideally with a strong focus on conversational interfaces, chatbots, or AI‑driven tools
• Bring a data‑driven mindset to the role, leveraging research, data, and industry best practices to inform design decisions, and extensive experience validating ideas through user testing, experiments, and analysis in partnership with cross‑functional teams.
• A portfolio showcasing end‑to‑end design work for messaging, chat, or AI‑powered user flows
• Strong systems thinking and interaction design skills — you can connect user needs with technical possibilities and design scalable solutions
• Familiarity with the mechanics and constraints of LLMs, generative AI, or natural language processing
• Experience with Figma, prototyping tools, and user research methodologies
• A user‑first mindset and passion for simplifying complexity through clear design
• Excellent collaboration and communication skills in cross‑functional settings

• Background in voice UX, multimodal interfaces, or customer support tools
• Experience with localization and designing for multilingual audiences
• Familiarity with personalization engines or recommendation system
• Prior experience in travel, e‑commerce, or large‑scale B2C platforms

Mid‑Senior level

Full‑time

Design, Art/Creative, and Information Technology

At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.

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