Head of Demand Generation

Title: Head of Demand Generation

Location: Seattle or SF Bay Area (REMOTE)

Department: Marketing

Reports to: Chief Revenue Officer

We’re looking for a strategic and hands‑on Head of Demand Generation to lead and scale our revenue‑driving marketing initiatives. This role is ideal for a B2B SaaS marketer with deep experience in the mid‑market space who knows how to build, measure, and optimize campaigns that deliver real pipeline and revenue impact. You'll lead a team of talented marketers and partner cross‑functionally to fuel growth through innovative, data‑driven programs.

• Lead and mentor a high‑performing team of demand generation marketers.
• Develop and scale multi‑channel programs to drive lead generation, pipeline growth, and customer acquisition.
• Execute Account‑Based Marketing (ABM) strategies in partnership with SDRs and Sales teams to engage high‑priority accounts.
• Collaborate with strategic partners on co‑marketing initiatives to expand reach and influence pipeline.
• Manage digital marketing campaigns across paid search, social, programmatic, and retargeting platforms.
• Leverage advanced targeting tactics such as intent data, lookalike audiences, and predictive analytics.
• Drive go‑to‑market execution using tools like Outreach.io, Drift, Qualified, Chili Piper, and Common Room.
• Enhance engagement through personalized gifting and direct mail using tools like Sendoso, Alyce, and Reach Desk.
• Track and report performance across the funnel, including campaign ROI, lead conversion, and CAC.
• Manage and optimize use of marketing automation (Marketo, Hub Spot, Pardot) and CRM (Salesforce, SAP).
• Own the demand generation budget and strategic planning process.
• Stay current with SaaS industry trends, marketing innovations, and competitor strategies.

• Proven success in demand generation leadership roles within B2B SaaS, specifically mid‑market.
• Deep experience with ABM platforms such as 6
  
  Sense, Demandbase, Mutiny, or Folloze.
• Hands‑on experience with paid media (Google Ads, Linked In Ads, Metadata.io).
• Strong familiarity with GTM tools like Outreach.io, Qualified, Drift, Clay.io, and Pocus.
• Proficiency in marketing automation (Marketo, Hub Spot, Pardot) and CRM (Salesforce, SAP).
• Comfortable working with webinar and event tools (Zoom, Goldcast, Cvent, Splash).
• Experience with direct mail/gifting platforms (Sendoso, Alyce, Reach Desk).
• Data‑driven mindset with experience using analytics tools like Tableau, Looker, Domo, Google Analytics, and Bizible.
• Excellent leadership, communication, and collaboration skills.
• Strategic thinker who can execute tactically in a fast‑paced, growth‑stage environment.
• Bachelor's degree in Marketing, Business, or a related field is required.
• MBA is a plus!

Director

Full‑time

Marketing, Sales, and Information Technology

IT Services and IT Consulting, Professional Services, and Software Development

• Medical insurance
• Vision insurance
• 401(k)
• Paid maternity leave
• Pension plan
• Paid paternity leave
• Disability insurance