Product Lead

We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use.

Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam.

The Customer Growth & Experience (CGX) team owns the full customer lifecycle - from the moment a customer lands on  to their journey across onboarding, activation, adoption, and long-term success. Within CGX, the Growth team drives Plaid’s multi-channel growth strategy across self-serve, SMB, enterprise, and partnership motions. We focus on optimizing every step of the funnel, building scalable growth systems, and ensuring Plaid is enterprise-ready from day one.

We also own the foundational systems that power customer onboarding, compliance, risk evaluation, and lifecycle state management—critical infrastructure that ensures Plaid can scale reliably and safely.

As Product Lead - Growth, you will oversee one of Plaid’s highest‑breadth portfolios. You’ll lead PMs across Growth, Web, and Customer Foundations, setting strategy for funnel optimization, down‑market acquisition, enterprise enablement, and the customer lifecycle model. You will partner deeply with Engineering, Design, BI/DS, Marketing, Sales, and Partnerships to shape growth motions across all GTM channels. You will also support key enterprise and partnership deals, identifying product opportunities and clarifying deal mechanics.

This role is ideal for a seasoned B2B growth leader who is highly data‑oriented, and energized by solving complex problems across multiple surfaces with the mission of driving efficient growth.

• Lead PMs across Growth, Web, and Customer Foundations.
• Define the end‑to‑end growth strategy across website, PLG, SMB, enterprise, and partnerships.
• Own core funnel performance: traffic → MQL → onboarding → activation.
• Drive scalable SMB and long‑tail customer acquisition motions.
• Partner with Sales and Partnerships to support large enterprise deals, identify product gaps, and shape deal mechanics.
• Oversee onboarding risk engine and customer compliance workflows.
• Build and operationalize Plaid’s Customer Lifecycle Model (CLM) to ensure clean customer state and entitlement logic.
• Use data to identify funnel opportunities, segment users, validate hypotheses, and drive experimentation.
• Make resource allocation and prioritization decisions across a high‑breadth portfolio.
• Communicate strategy, tradeoffs, and insights to Executive, GTM, and Engineering leadership.

• 8‑10+ years of product management experience, including 2+ years managing PMs.
• Demonstrated success leading PLG or B2B growth at scale.
• Strong analytical and funnel optimization skills; comfort with data modeling and experimentation.
• Deep experience partnering with GTM teams (Sales, Partnerships, Marketing).
• Experience supporting enterprise deals or partnership motions.
• Demonstrated ability to operate across multiple domains: growth, risk, compliance, onboarding, internal systems.
• Excellent communication and cross‑functional leadership skills.

• Nice‑to‑haves:
  Experience in fintech, onboarding, risk, or compliance workflows.
• Background in API‑first or platform businesses.

$226,800 - $400,000 a year.

The target base salary for this position ranges from $226,800 per year to $400,000 per year in Zone 1. The target base salary will vary based on the job’s location.

Our geographic zones are as follows:

• Zone 1 – New York City and San Francisco Bay Area
• Zone 2 – Los Angeles, Seattle, Washington D.C.
• Zone 3 – Austin, Boston, Denver, Houston, Portland, Sacramento, San Diego
• Zon…