Product Manager - Search Ads

Responsibilities

• Lead product development for Tik Tok search campaign, continuously improve ad solutions to provide better customer satisfaction
• Analyze and diagnose business problems, opportunities and risks, and then define strategy and roadmap. Define key metrics to evaluate business outcomes and progress
• Work globally and cross-functionally with engineers, data analysts, product marketing managers and other cross-functional partners for successful development and go-to-market efforts
• Constantly evolve processes and resources to improve the delivery speed and quality
• Be responsible for the ultimate business goal

• BA/BS degree in Computer Science or related technical field (e.g. Mathematics, Statistics) or equivalent practical experience
• 3+ years experience in advertising or search or recommendation in a product management function, or 5+ years of relevant technical experience (i.e. Engineering, Data Science, or other)
• Deep understanding of and experience in digital advertising
• Fast learner with a good sense of judgment and original thinking
• Excellent documentation, presentation, communication, organizational, and analytical skills, particularly implemented in a cross‑functional and global role

• Experience in advertising, search, or recommendation
• Fluency in both English and Mandarin required: the role involves frequent communication with global teams, clients and stakeholders in English‑speaking regions as well as Chinese‑speaking markets. Proficiency in Mandarin is essential to effectively engage with Chinese‑speaking partners, understand cultural nuances, and navigate business transactions in key markets, ensuring smooth cross‑cultural collaboration and market expansion.

Tik Tok is the leading destination for short‑form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We’re resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.

When we create and grow together, the possibilities are limitless. Join us.

Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At Tik Tok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

We are passionate about this and hope you are too.

Tik Tok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at

Compensation Description (Annually)

The base salary range for this position in the selected city is $141,588 - $234,080 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location.

Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.