Senior Product Manager, Vertical Ads Platform - Seattle

Senior Product Manager, Vertical Ads Platform - Seattle

Responsibilities

• Develop ads platform products that streamline the ad creation process and improve the overall user journey within Tik Tok Ads Manager, supporting both Commerce and Non‑Commerce performance ads verticals.
• Lead the development and optimization of features within Tik Tok Ads Manager to improve the ads creation workflow and user journey for Commerce or Non‑Commerce performance ads verticals.
• Recommend and prioritize innovative features to enhance usability and performance of the platform, ensuring a seamless and intuitive ad creation experience for these verticals.
• Collaborate with cross‑functional teams to identify challenges, define product strategies, and set objectives aligned with the needs of Commerce or Non‑Commerce performance advertisers.
• Leverage customer feedback, user research, and data analytics to identify growth opportunities and continuously improve the ad creation process.
• Stay up‑to‑date with ad‑tech trends and emerging technologies, applying this knowledge to keep Tik Tok at the forefront of advertising solutions.
• Track and analyze key product metrics to inform product decisions and drive iterative improvements to the ads platform.

Minimum Qualifications

• BA/BS degree.
• 5+ years of experience as a Product Manager, managing full product cycles, integrating customer feedback, and driving prioritization.
• 2‑5+ years of experience building and launching ad interfaces or platform products.
• Strong knowledge of the online advertising ecosystem, including ad creation, optimization, and bidding.
• Strong problem‑solving and analytical skills, with the ability to use data to guide product decisions and improve performance.
• Proven ability to collaborate cross‑functionally with engineering, design, data science, and other teams.
• Excellent communication skills, capable of articulating complex product concepts to both technical and non‑technical stakeholders.

Preferred Qualifications

• 5+ years of experience as a PM, building and launching ad interface or platform products.
• Understanding of performance ads, particularly within Commerce or Non‑Commerce verticals such as shopping ads, lead generation, app ads, and gaming.
• Experience in fast‑paced environments, particularly within startups or rapidly evolving industries.
• Fluency in both English and Mandarin (required); proficiency in Mandarin essential for communication with global teams and Chinese‑speaking partners.

About Tik Tok

Tik Tok is the leading destination for short‑form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok’s global headquarters are in Los Angeles and Singapore, with offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of Tik Tok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team.

Diversity & Inclusion

Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace.

Tik Tok Accommodation

Tik Tok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at

Job Information

• Base salary range: $199,500 - $393,300 annually.
• Benefits: medical, dental, and vision insurance, 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits. Paid holidays, sick days and paid personal time as described.
• Location:
  
  Seattle, WA.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Product Management and Marketing

Industries

Social Networking Platforms