Social Media Manager at Seattle Art Museum Seattle, WA

Social Media Manager job at Seattle Art Museum. Seattle, WA.

ESSENTIAL DUTIES:
Responsible for developing and executing a strategic social media plan that drives awareness, interest, and engagement around the museum’s brand and its activities focused on ensuring a dynamic and inclusive digital presence. Lead content planning, manage day-to-day operations across all channels and maintain an active community presence.

• Bringing the brand to life across its social platforms, growing digital audiences, and engaging the community through creative and impactful storytelling
• Develop and execute a strategic social media plan that drives awareness, interest, and engagement around the museum’s brand and its activities across digital and social platforms including Facebook, Instagram, Linked In, Tik Tok, You Tube and others as it aligns with campaign objectives
• Ensure a dynamic and inclusive digital presence
• Lead content planning, manage day-to-day operations across all channels and maintain an active community presence
• Track and analyze social media trends, algorithm shifts, and cultural conversations to ensure the museum maintains a visible, relevant presence across key platforms
• Continuously research platform innovations and trending topics to identify timely opportunities for SAM to participate in or lead high-impact cultural conversations online
• Leverage data and audience insights to optimize content strategy and make recommendations for emerging platforms or tactics
• Manage the day-to-day operations of social media accounts, ensure content is engaging, accurate, up-to-date, and aligned with brand voice and messaging
• Produce regular reports on social media performance, providing insights and data-driven recommendations to inform marketing strategy
• Collaborate with internal teams, including curatorial, education, development, and visitor experience, to ideate engaging, on-brand content including text, animation, images, video, etc.
• Provide real-time social media coverage for museum activities, including exhibition openings, and community programs
• Monitor social media activity and lead social channel community management which involves responding thoughtfully to comments, inquiries, and conversations to foster engagement and community-building
• Oversee content production and asset management
• Ensure consistent application of brand guidelines across all digital content, maintaining brand tone, voice, and visual identity

• Work with the Communications team to manage social media-related public relations, including responding to sensitive issues and crisis communication
• Work with Partnerships & Comms Associate to maximize relationships with influencers, artists, and community partners to expand SAM’s reach and engagement
• Own the social media content calendar, working across Mar Com team and external departments to plan and schedule content
• Stay informed on industry best practices and trends, platform and algorithm updates, and new technologies to keep social media strategy effective and innovative, providing insights and recommendations to evolve digital approach
• Support team to develop, implement, and monitor systems, procedures, and cross-departmental processes to ensure smooth operation of the department
• Provide day-to-day support to create an efficient and collaborative working environment
• Share social media intelligence and collaborate across the museum on programs and strategic initiatives to maximize visitor engagement and revenue

• Contribute to an institutional focus of delivering exceptional, welcoming, and inclusive customer service—creating positive, meaningful experiences for all visitors, every time
• Participate in institutional learning opportunities to grow our collective understanding and integration of antiracism, cultural competency, and equity values into SAM’s work

Required Qualifications

• Five years of experience in social media community management and social strategy or related experience in digital marketing with a focus on social channels
• Strong understanding of social media best practices, content trends, and platform algorithms
• Experience in…