Shop - Product Manager, Seller Acquisition

Responsibilities

• Design and launch LLM-powered and agent-based tools that improve conversion, automate seller guidance, and accelerate time-to-first-sale.
• Drive full-funnel optimization—from awareness and discovery to registration—across web, app, and partner entry points.
• Collaborate cross-functionally with Engineering, Data Science, Operations, and AI teams to translate strategic goals into scalable, measurable outcomes.
• Own growth metrics across seller acquisition and conversion, identifying opportunities through analytics, experimentation, and funnel diagnostics.
• Operate at multiple altitudes—from setting long-term strategy to diving deep into product details, data, and execution.
• Lead through influence, working with cross-border partners to deliver high-impact launches in fast-moving, global environments.
• Oversee the full product lifecycle—from business analysis and roadmap design to development coordination, launch, and iteration.

• 3+ years of Product Management experience in leading technology companies or high-growth startups, or equivalent experience.
• High intellectual curiosity and ability to ramp up quickly in new problem spaces.
• Demonstrated ability to ship impactful products in fast-paced, ambiguous environments.
• Strong analytical and problem-solving skills; structured thinking; and ability to define effective metrics and experiments.
• Exceptional communication and storytelling skills, with proven ability to influence cross-functional stakeholders.
• Founder-style operator mindset—proactive, resourceful, and accountable.
• Bachelor's degree with demonstrated strength in analytical or quantitative thinking.

• Experience building growth or user acquisition products in social media or e-commerce, and Generative AI or LLM-based products, from 0 to 1.
• Experience driving SEO and organic traffic growth across web ecosystems.
• Proficiency with SQL.
• MBA degree or background in management consulting a plus.

Tik Tok is the leading destination for short‑form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy— a mission we work towards every day. We strive to do great things with great people.

We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company.

Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

Tik Tok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at

The base salary range for this position in the selected city is $156,864 - $296,020 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, and more.